Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong.
Soon after the Walmart acquisition in 2018, Flipkart merged both Myntra and Jabong
E-commerce marketplace Flipkart is downing shutters on Jabong and the portal is now redirecting the users to the Myntra website.
Walmart-owned Flipkart had acquired Jabong for $70 million in 2016, but saw a close to 13 percent drop in app downloads for the brand in December 2019, media reports said on Wednesday.
Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong and redirecting its users towards Myntra by providing discounts.
As per the reports, the Myntra app saw a 41.18 percent rise in downloads and 31.87 percent rise in daily active users (DAUs).
Flipkart had acquired fashion e-commerce platform Myntra in May 2014.
Soon after the Walmart acquisition in November 2018, Flipkart merged both Myntra and Jabong, which gave way to 150 employees being laid off.
For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.