Oral-B Genius Toothbrush Uses Your Phone's Camera for Better Dental Hygiene

Enjoy your standard toothbrush while it lasts for its replacement may reach you soon. Oral-B at the ongoing Mobile World Congress unveiled its smart, connected toothbrush. The company says that its new smart toothbrush dubbed Oral-B Genius is able to take better care of your dental hygiene.

The Smart Series model uses motion sensors and more interestingly your smartphone camera to track your dental cleanliness. The smart brush from Oral-B also utilises position detection, SmartRing lighting system to track location, pressure, and brushing time.

Users will be able to monitor and control the features from the Oral-B app on their smartphone. A user is required to put their smartphone in a holder on the mirror in front of them, and open the Oral-B app to get feedback in real time. A user is supposed to sync data with their toothbrush, at least, every two weeks and these pieces of information can also be shared with their dentist. The toothbrush can be charged by plugging the toothbrush using a USB cable.

The Oral-B Genius toothbrush tells users how well they have brushed their teeth, and what areas could use some more efforts. The company insists that based on its study, about 80 percent people don't spend enough time cleaning their teeth.

"Patients are not brushing their teeth correctly, even though they think they are; they brush too hard, do not brush long enough, and miss zones of the mouth. This new brushing system helps us coach patients to brush properly, and improve these three main areas of patient brushing behaviors that affect their oral health," said Dr. Jose Nart, DDS.

"The Oral-B Genius and App take digital guidance to the next level by bringing awareness to what's actually happening each time users brush and giving them real-time guidance to improve every brushing session. Now our patients can continue what's started in the dental office at home - a professionally guided brushing routine."

The Oral-B Genius smart toothbrush will be available in select markets starting July. Its price hasn't been disclosed yet.