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Apple Defends iPhone 6 Plus on Bending Issue

Apple Defends iPhone 6 Plus on Bending Issue

By Reuters | Updated: 26 September 2014 09:06 IST

Apple Inc broke its silence on complaints about bending iPhones, hours after withdrawing a glitch-ridden software update as the company struggles to restore momentum to the rollout of its latest phones.

"With normal use, a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus," Apple spokeswoman Trudy Muller said in an email.

Apple shares closed down nearly 4 percent at $97.87 on Thursday, wiping out nearly $23 billion in market value.

The new phones face criticism over their bendability, dubbed "bendgate". Social media and online forums have been abuzz with comments about how the new phones can bend when placed in back pockets or while wearing skinny jeans.

Apple said its iPhones feature stainless steel and titanium inserts to reinforce high-stress locations and use the strongest glass in the smartphone industry.

The only way an iPhone may have bent is if someone put it in their back pocket and sat on the phone for a very long time, said Laban Roomes, chief executive of Goldgenie, which customizes and gold plates iPhones.

Apple was also forced to withdraw a faulty update to its latest operating system after some users of its new phones complained of call service disruptions.

"We apologize for the great inconvenience experienced by users," Muller said.

Apple said on its website it was working on an iOS update to fix the issue, and will release it in the next few days.

"I do believe this speaks to execution issues at Apple," said JMP Securities analyst Alex Gauna. "At the end of the day I believe this too shall pass, but we are noting with concern that the miscues pile up."

Apple said on Monday it had shipped 10 million units of iPhone 6 and 6 Plus.

Users of the iPhone 6 and 6 Plus also complained about the inability to use the fingerprint-reading Touch ID after updating to iOS 8.0.1.

Some users had complained of "sluggish Wi-Fi and dwindling battery life" after moving to iOS 8, Time magazine reported earlier this week.

On Thursday, Apple issued a step-by-step guide for users to reinstall iOS 8, launched last week, through the latest version of iTunes. The health app will not work for now and will be fixed in the next software update, the company said.

Customers might, however, hope for replacements for their bent iPhones, depending on whether their devices passed an inspection, tech news website The Next Web reported, quoting an Apple support executive.

"It's not game over for Apple, but nor should we give them a pass on this," Gauna said.

Cases of bent iPhone 5 and iPhone 5s had been reported in 2013 by Cult of Mac, a website that exclusively covers Apple.

Rival smartphone makers took digs at Apple's problems.

A Samsung Electronics Co Ltd advertisement showcased a bending phone against its own product, while BlackBerry Ltd CEO John Chen said: "I would challenge you guys to bend our Passport."

Nestle SA's Kit-Kat chocolate wafer brand tweeted "We don't bend, we break".

© Thomson Reuters 2014

Apple iPhone 6 Plus

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Fantastic performance
Very good battery life
Excellent camera

Bad
Large and awkward to use
Lacks software optimisations

Read detailed Apple iPhone 6 Plus review

Display 5.50-inch

Processor Apple A8

Front Camera 1.2-megapixel

Rear Camera 8-megapixel

RAM 1GB

Storage 16GB

Battery Capacity 2915mAh

OS iOS 8.0

Resolution 1080x1920 pixels

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Choose a variant

Apple iPhone 6

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Thin, light, easy to handle
Excellent camera
Superb performance
Reasonably good battery life

Bad
Limited storage

Read detailed Apple iPhone 6 review

Display 4.70-inch

Processor Apple A8

Front Camera 1.2-megapixel

Rear Camera 8-megapixel

RAM 1GB

Storage 16GB

Battery Capacity 1810mAh

OS iOS 8.0

Resolution 750x1334 pixels

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