Flipkart Big Billion Days Sale 2022 Witnesses Over 1.5 Million Users per Second on Day 1

Flipkart Big Billion Days Sale 2022 recorded 12 times increase in easy payment option, Flipkart Pay Later EMI, on day 1.

By Press Trust of India | Updated: 23 September 2022 22:45 IST

Flipkart Big Billion Days Sale 2022 Witnesses Over 1.5 Million Users per Second on Day 1

Flipkart Plus customers using Early Access during The Big Billion Days Sale 2022 saw healthy growth

Highlights

Flipkart, Amazon, Snapdeal have started their annual festive sales
Flipkart says early trends show the consumer sentiment is positive
Flipkart's e-commerce platform Shopsy drew a majority of customers

E-commerce firm Flipkart on Friday said its platform saw 1.6 million concurrent users per second on the first day of its festive season sale.

Leading e-commerce portals like Flipkart, Amazon, Meesho and Snapdeal have started their annual festive season sales.

Without disclosing the actual sales number, Flipkart said early trends in its The Big Billion Days (TBBD) sale indicate that the overall consumer sentiment towards festive shopping is very positive.

Flipkart Big Billion Days 2022 Sale: Best Offers on Large Appliances

Categories such as mobiles, large appliances, fashion, furniture, and home appliances witnessed the greatest interest and demand among buyers, it added.

"TBBD 2022 witnessed an unprecedented number of concurrent users on the app — 1.6 million per second. The number of Flipkart Plus customers using Early Access during TBBD 2022 saw healthy growth as compared to last year's event. The majority of these customers were from Tier-2 cities and beyond," Flipkart said.

The Walmart-owned firm said its easy payment option, Flipkart Pay Later EMI, recorded 12 times increase in adoption on day 1.

Flipkart Big Billion Days Sale Is Live: Best Offers

Flipkart's e-commerce platform Shopsy drew a majority of customers from Tier-2 cities and beyond with sarees, men's T-shirts and headphones being the most popular products.

In the sport and fitness category, Flipkart said one cycle was sold every second during the first 24 hours of the event.

"Customers from Bharat (Tier-2 cities and beyond) continued to find value in selection offered by Flipkart, across categories.

Flipkart Big Billion Days Sale 2022: Top Deals on Smartphones

"The highest orders came from New Delhi, Bengaluru, Hyderabad and other cities including Berhampur, Howrah, Lucknow, Kolkata, Chennai, Jaipur, Karnal, Patna, Bhuwaneshwar, Visakhapatnam, Surat, Agra, Ghaziabad," the company said.

What should you make of Realme's three new offerings? We discuss them on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.