No hard keyboard for first of new BlackBerrys

Advertisement
By Associated Press | Updated: 22 June 2012 09:33 IST
The first BlackBerry device running Research In Motion Ltd.'s new operating software will not have a physical keyboard, only a touch-screen one.

The BlackBerry 10 software will be offered on devices with physical keyboards in the future, but RIM spokeswomen Rebecca Freiburger declined to say when. RIM is expected to start selling BlackBerry 10 touch-screen devices this year.

Top-selling smartphones these days, including Apple Inc.'s iPhone and several running Google's Android software, also lack physical keyboards. But RIM's attempts in the past to offer touch-only phones have largely flopped.

Many corporate users have stuck with the BlackBerry solely because of its physical keyboard, given a perception that it's harder to type emails on a touch screen. The BlackBerry 10 system has already been delayed about a year, and with additional delays to get a physical keyboard, those people may not be willing to wait any longer, especially as the iPhone makes greater in-roads in corporate settings. Those users may simply get the new iPhone expected this fall.

Advertisement

RIM's hopes hang on the BlackBerry 10 system, which is meant to offer the multimedia, Internet browsing and apps experience customers now demand. The Canadian company is preparing to launch the new software later this year, just as North Americans are abandoning BlackBerrys for iPhones and Android devices.

Advertisement

Colin Gillis, an analyst with BGC Financial, called it puzzling that RIM isn't leading with its strength by releasing a keyboard BlackBerry first.

"The physical keyboard is the most dominant item that separates out Research In Motion from its competitors," Gillis said. "If you are not playing to your historical strengths you may find it more difficult to get traction."

Advertisement

Gillis said there is a spot in the market for RIM but the company "just got to get it together."

But Jefferies analyst Peter Misek said BlackBerry 10 is all about touch and closing the gap with Apple, so people should not be surprised that the initial model will have only a touch screen.

Advertisement

"They are going to build a BlackBerry device with a keyboard, but it's just going to take longer," Misek said. "Maybe it will come a month or two after, but frankly it might be already too late."

RIM once dominated the corporate smartphone market but failed to adapt to the emerging "bring your own device" trend, in which employees use their personal iPhones or Android devices for work instead of relying on BlackBerrys issued by their employers. As the movement caught on, the iPhone made the BlackBerry look ancient.

RIM's future is far from certain as its flagship devices rapidly lose market share to flashier phones. With more than $2 billion in cash, bankruptcy seems unlikely in the near term. But RIM's U.S. share of the smartphone market fell sharply from 44 percent in 2009 to 10 percent in 2011 according to market researcher NPD Group.

RIM said Wednesday it has started laying off employees as part of a restructuring plan aimed at saving about $1 billion this year.

RIM's stock fell 27 cents, or 2.6 percent, to close Thursday at $10.07.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. Samsung Galaxy S25 FE Launched in India With Exynos 2400 SoC: See Price
  2. Redmi 15C 4G Launched in Select Global Markets With These Features
  3. Tecno Pova Slim 5G India Launch Today: All You Need to Know
  4. Vivo X300 Pro Might Not Arrive With Faster Charging Support
  5. Samsung Launches Galaxy Tab S11 Series With Galaxy AI, These Features
  6. Apple Koregaon Park Opens as Company's First Apple Store in Pune
  7. Lava Yuva Smart 2 Debuts in India: Know The Price, Specifications
  8. Instagram Has Finally Launched an Optimised Version of Its App for iPad
  9. Jio Announces Rs. 349 Celebration Plan With Free Vouchers Worth Rs. 3,000
  10. Garmin Fenix 8 Pro With LTE, Satellite Connectivity Launched at This Price
  1. Amazon Great Indian Festival Sale 2025 Date Announced; Deals on Smartphones, Laptops From Samsung, Dell, Asus, and More Teased
  2. PS5 Digital Edition is Reportedly Getting Reduced SSD Storage in Europe
  3. Samsung Galaxy Tab S11, Galaxy Tab S11 Ultra Launched With Dimensity 9400 SoC, Up to 14.6-Inch Displays
  4. Samsung Galaxy S25 FE Launched in India With Exynos 2400 SoC, 50-Megapixel Rear Camera: Price, Specifications
  5. Lava Yuva Smart 2 Debuts in India With a 5,000mAh Battery, 3GB RAM: Price, Specifications
  6. Ethereum Builds Momentum as Bitcoin Price Consolidates Above $110,000
  7. Apple Reportedly Plans AI Web Search Tool for Siri, Using Google’s AI Model for Responses
  8. Garmin Fenix 8 Pro Launched in AMOLED and MicroLED Variants With LTE, Satellite Connectivity
  9. Vivo X300 Pro Certification Indicates It Might Offer the Same Charging Speed as the Vivo X200 Pro
  10. Apple Koregaon Park Opens Its Doors to Customers as First Apple Store in Pune
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.