Sprint said on Thursday customers can get a 16 GB iPhone 6s for $1 (roughly Rs. 66) per month and an iPhone 6s Plus for $5 (roughly Rs. 330) a month, when trading in an iPhone 6.
"(The iPhone launch) is the day a lot of consumers choose who's going to be their carrier ... we wanted to make sure we have the best iPhone offer," Sprint's Chief Executive Officer Marcelo Claure said in an interview.
Pre-orders of the new device were "healthy," he added without providing details.
Competition in the US wireless industry has been heating up and the launch of the newest iPhones offers a chance for carriers to lure customers away from competitors.
In a race for subscribers, Sprint, which posted 57.7 million customers at the end of the last quarter ended June 30, slipped to fourth place among US wireless carriers, falling behind T-Mobile US Inc, which reported 58.9 million customers for the same period.
Rival T-Mobile is offering the 16 GB iPhone 6s for $5 per month in exchange for an iPhone 6, 6 Plus or Samsung Electronics Co Ltd's Galaxy Note 5 and Galaxy S6 versions.
Apple said it was offering its own financing scheme for an unlocked iPhone, which gives a customer the liberty to switch between carriers, rather than be tied down by a contract with one carrier.
© Thomson Reuters 2015
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