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Xiaomi Mi 4 First Flash Sale Sees 25,000 Units Go Out of Stock in 15 Seconds

Xiaomi Mi 4 First Flash Sale Sees 25,000 Units Go Out of Stock in 15 Seconds

By NDTV Correspondent | Updated: 10 February 2015 14:48 IST

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Xiaomi's 2014 flagship, the Mi 4, went up for its first flash sale on Flipkart in India at 2pm IST on Tuesday, and this time it took 15 seconds for 25,000 units to be listed as 'out of stock'. Xiaomi's Vice President of International Operations, Hugo Barra, in a tweet announced the news.

Mi India: Mi 4 out of stock in 15 secs today! @MiIndiaOfficial @Flipkart
-- Hugo Barra (@hbarra) February 10, 2015

Earlier on Tuesday, Xiaomi's India Head Manu Kumar Jain in a tweet confirmed the number of units going on sale in the first flash sale of the Xiaomi Mi 4. Manu also revealed that Flipkart received 350,000 registrations for the first flash sale on Tuesday.

1st sale of Mi 4 today: we have received approx. 350K registrations. 25K devices will be made available for today's sale. @MiIndiaOfficial
-- Manu Kumar Jain (@manukumarjain) February 10, 2015

The Flipkart page for Mi handsets note that the next flash sale is on February 17 and the registrations for the next sale will begin at 6pm IST.

The next sale on Tuesday is for the Redmi Note 4G and it will start at 5pm IST for registered users via Flipkart. The company has already revealed that 40,000 Redmi Note 4G units will be up for sale in the flash sale.

Going by Xiaomi's standards, the first flash sale of the Mi 4 (Review | Pictures) was not as impressive as other first flash sales of other handsets namely Mi 3, Redmi 1S, Redmi Note, and Redmi Note 4G. One of the biggest possible reasons for the consumer response to the first flash sale of the Mi 4 might be the announcement that came on Monday about the price and availability of the 64GB variant of the Mi 4 smartphone in India, apart from of course, the relatively high price of the handset compared to other Xiaomi offerings. Tuesday also saw the first open sale of the OnePlus One in India, which may have drawn some of the potential buyers.

(Also see: OnePlus One v Xiaomi Mi 4: Which One Is Right for Mi?)

The 64GB variant has been priced at Rs. 4,000 more than its 16GB counterpart, at Rs. 23,999, and will be made available on February 24.

Xiaomi's pricing of the 64GB variant at Rs. 23,999 is also questionable, essentially providing a larger 64GB flash memory chip instead of the 16GB chip for Rs. 4,000 more - quite a premium for just 48GB of ubiquitous storage. This also prices the smartphone significantly higher than the OnePlus One, a strange move considering the smartphones are nearly equal in terms of specifications.

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Xiaomi Mi 4

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good performance at a great price
Good camera
Good battery life

Bad
No storage expansion
Slightly heavy and uncomfortable

Read detailed Xiaomi Mi 4 review

Display 5.00-inch

Processor Qualcomm Snapdragon 801

Front Camera 8-megapixel

Rear Camera 13-megapixel

RAM 3GB

Storage 16GB

Battery Capacity 3080mAh

OS Android 4.4

Resolution 1080x1920 pixels

More Xiaomi mobiles Xiaomi mobiles price in India

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