Vodafone Play Partners Hooq for Content in India

Telecom major Vodafone India on Thursday said it has partnered with premium video-on-demand service Hooq to offer unlimited streaming of content from Hollywood, Bollywood, and local movies to customers.

"We find our customers are increasingly seeking enriching and diverse content options. Through our partnership with Hooq, we have further strengthened the base of quality content on Vodafone Play. Vodafone Play subscribers can now access globally acclaimed movies, television shows," Vodafone India national head - VAS and Content, Dipankar Ghoshal said.

Commenting on the collaboration, Hooq India managing director Salil Kapoor said, "India is one of the key markets for Hooq and this strategic partnership will ensure a wider reach for us giving Vodafone customers a window to experience the best of Hollywood movies and TV shows across genres."

Earlier this week, Vodafone India unveiled a new data and voice combo pack for prepaid subscribers in Delhi-NCR, the operator's latest move to combat the Reliance Jio threat. The new Rs. 392 recharge pack offers up to 1GB 3G/ 4G data per day with unlimited local, STD , and roaming calls for a period of 28 days. Alongside, the telco has also launched a new 'Home & Roam' monthly pack costing Rs. 198 for the roaming customers.

Marking the ongoing festive season, Vodafone's new Rs. 392 data and voice combo pack is a revised version of the Rs. 349 pack that the company has been so far running in Delhi-NCR, apart from other major regions of the country. The benefits given under the Rs. 392 pack are exactly identical to the previous one. As we said, there is also a new Home & Roam roaming pack that will give unlimited calling on Vodafone network, in addition to 2GB 3G/ 4G data for 28 days.

Written with inputs from PTI