YouTube on Thursday revealed plans for the US release of a mobile application built with children - and their parents' concerns - in mind.
A free YouTube Kids app tailored for Android-powered devices and "built from the ground up with little ones in mind" is set to hit the Google Play store on Monday.
The application is designed as a simple-to-use stage for age-appropriate videos, channels and playlists skewed toward content that promotes literacy, according to YouTube.
It also boasts parental controls including a countdown clock to limit viewing time and the ability to disable online searches.
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YouTube Kids launch partners include Jim Henson TV, DreamWorks TV, Mother Goose Club, National Geographic, Reading Rainbow, and Talking Tom and Friends.
Google-owned YouTube said it will continue to expand the library of videos available through the application.
"YouTube Kids is a parents' best friend when it comes to helping kids discover and enjoy age-appropriate video," ConnectSafely.org co-director Larry Magid said in a release.
"Nothing can replace an involved parent, but YouTube Kids makes parents' job easier, more fun and more rewarding for them and their kids."
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