Xiaomi SU7 Price Teased by CEO Lei Jun Ahead of Official Launch

The SU7 will come in two versions - one with a driving range of up to 668km (415 miles) on a single charge and another with a range of up to 800km.

Advertisement
By Reuters | Updated: 25 March 2024 12:46 IST
Highlights
  • Xiaomi initially unveiled the vehicle in December 2023
  • Xiaomi SU7 launch event is scheduled for March 28
  • The cars are being produced by a unit of state-owned automaker BAIC Group

Xiaomi stores in China began displaying the car on Monday

Photo Credit: Reuters

Xiaomi's CEO said on Monday his goal for the firm's first electric vehicle was that it would be the "best looking, easiest to drive and smartest car" priced below CNY 500,000 (roughly Rs. 57,93,508), as the Chinese electronics maker gears up for orders this week.

The company will on Thursday evening announce its official price range and start taking orders for the car, dubbed the SU7, with the SU short for Speed Ultra. CEO Lei Jun's comments, made on his official Weibo account, mark the first time the company has confirmed the upper end of its price range.

Advertisement

Anticipation for the car has been building up since Xiaomi unveiled the vehicle in December and announced it aimed to become one of the world's top five automakers. Lei has touted it as having technology capable of delivering acceleration better than Tesla cars and Porsche's EVs.

Xiaomi stores in China also began displaying the car on Monday, with prospective customers and car bloggers lining up to get a close view of the "ocean blue" version. In addition, the company uploaded its "Xiaomi Car" app to Chinese app stores.

The SU7 will come in two versions - one with a driving range of up to 668km (415 miles) on a single charge and another with a range of up to 800km. By comparison, Tesla's Model S has a range of up to 650km.

China's fifth-largest smartphone maker has been seeking to diversify into EVs amid stagnating demand for smartphones - a plan it first flagged in 2021. Other Chinese tech companies that have partnered with automakers to develop EVs include telecoms giant Huawei HWT and search engine firm Baidu.

Advertisement

Xiaomi has pledged to invest $10 billion (roughly Rs. 83,500 crore) in autos over a decade and is one of the few new players in China's EV market to gain approval from authorities, who have been reluctant to add to the supply glut.

Its cars are being produced by a unit of state-owned automaker BAIC Group in a Beijing factory with an annual capacity of 200,000 vehicles.

Advertisement

© Thomson Reuters 2024


Is the Xiaomi Pad 6 the best Android tablet you can buy under Rs. 30,000 in India? We discuss the company's latest mid-range tablet on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Samsung Galaxy F70 5G Will Launch in India on This Date
  2. iPhone Duo Pre-Orders in India Begin Today: Price, Offers
  3. Logitech Starts Local Manufacturing of Products in India's Manesar
  4. John Ternus Explains Why Apple Took So Long to Make the iPhone Duo
  5. These Sony Signature Series Walkman Models Launch With Premium Design
  6. iPhone Duo Screen Repair Costs Almost as Much as an iPhone 18 Pro
  1. Sony Signature Series Walkman Launched With Premium Design, Up to 40 Hours of Battery Life: Price, Features
  2. Greg Joswiak Says Apple's AI Strategy Focuses on Everyday Users, Not AI Enthusiasts
  3. Vivo Pad FE Reportedly Surfaces on TDRA, TUV Certifications; Charging Specifications Revealed
  4. OpenAI Lawsuit Says Employee Who Left for Apple Took Files About Unreleased Device
  5. Tecno Spark 50S 5G Launched in India With 6,500mAh Battery, 50-Megapixel Rear Camera: Price, Specifications
  6. iPhone Duo Took Years of Work as Apple CEO John Ternus Explains Foldable Design Choices
  7. Bitcoin Rebounds From Three-Week Low as Whale Wallets Hit Record High
  8. Samsung Galaxy F70 5G India Launch Date Confirmed, Key Specifications and Design Revealed
  9. Amazon Bee Frontier, Bee Eclipse AI Devices Launched: Price, Specifications
  10. Samsung Galaxy S27, Galaxy A58 and More to Launch Next Year With Only New Chipsets, Tipster Claims
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.