Nintendo has had a fantastic year in the US, if data from Amazon.com is anything to go by. Super Smash Bros. Ultimate was the most popular game on Amazon.com in 2018 and the Nintendo Switch console itself is among the top 10 gaming products. The list of top video games sold on the site has several Nintendo Switch games right at the top, which highlights just how popular the console is in the US. In contrast, the list of top-selling gaming products on Amazon India is dominated by PS4 games, highlighting the dominant console gaming platform in the country.
Since Amazon is the dominant online retailer in the US, data from the company is a good indicator of how well a game or console is selling. There are several low-price items such as a screen protector for the Nintendo Switch, PS Plus subscription cards, and Xbox and PlayStation gift cards. The popularity of the latter is most likely a by-product of Amazon's issues with listing games like Spider-Man for pre-order late versus other retail outlets. If we focus only on consoles and games, here are the top 15 most popular gaming products of 2018 on Amazon.com:
Nine of the top 15 are Nintendo related, which makes the company a clear winner for 2018. Amazon.com continuously updates a list of most popular products on its website, which includes a list of most popular video games as well. Amazon continuously updates this list throughout the year, and there is a year-by-year breakdown of the most popular gaming related products on the website, which is where this data comes from.
Back in July 2018, we had reported that the Nintendo Switch had almost hit 20 million units sold, and its most popular games were Super Mario Odyssey, Mario Kart 8 Deluxe, and The Legend of Zelda: Breath of the Wild. Amazon's sales charts tie in nicely with that.
It's pretty clear that Nintendo products are doing very well in the US, but it's important to keep a few other factors in mind as well. Sales on Amazon are merely a small fraction of overall game sales in the US as it doesn't account for other retailers, digital sales on any platform, or insanely popular free-to-play games such as Fortnite. While Red Dead Redemption 2 is a lot lower than where we'd have expected it to be on this list, there's a good chance that its digital sales could be a lot higher.
As for India, Amazon doesn't share stats by annual breakdown but it does make a list of most popular products in every category. Here's a list of the top 10 gaming related products on Amazon India (includes only games and consoles):
It's not too hard to conclude that among gaming consoles, PlayStation 4 is the most popular one in India.
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