Fashion e-tailer Myntra on Wednesday said it has acquired Bengaluru-based InLogg for an undisclosed amount, a move that will further strengthen the supply chain capabilities of the Flipkart-owned company.
Founded in 2015, InLogg offers a technology platform that provides end-to-end logistics solutions for the e-commerce sector.
"As part of the acquisition, the team at InLogg has been inducted into Myntra, making it an acquihire that will further strengthen and expand Myntra's supply chain capabilities," Myntra said in a statement.
The core management team of InLogg comprises Preeti Jain (CEO), Rajat Khanduja (CTO), Prateek Gautam (Head of Product and Operations) and Hemant Agrawal, Head of Business Development.
"With an 80 percent year-on-year growth, we are on a strong trajectory... The Inlogg acquihire with the platform and capabilities will help us scale while delivering great customer experience in Tier II, III and IV cities," Myntra Chief Strategy and Planning Officer Ananya Tripathi said.
It will allow Myntra to leverage local and regional players to enhance its reach, reduce delivery time and develop a plug-and-play model which can be scaled in the future, she added.
This is the fourth technology-led acquisition for Myntra. It has acquihired Bengaluru-based tech startup Cubeit (2016) and mobile app development company Native5 (2015).
It had also acquired Fitiquette, a San Francisco-based technology solution firm, which offered a virtual fitting room, in 2013.
For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.