Shemaroo Entertainment has signed a content sharing partnership with YouTube which allows them to stream Hindi movies on their own YouTube channel.
The channel will provide full feature length Bollywood movies in high quality for free.
As of now, twenty movies are available on the channel. These include 'Dil To Baccha Hai Ji', and 'Aakrosh', the DVDs of which are also available. Apart from these, other recent titles like Dhamaal, Anwar and Fool 'n' Final will be available, as well as classics like Anand, Gol Maal and Teesri Kasam.
Previously, Shemaroo launched a series of YouTube channels, among which were Filmi-Gaane, Movie In 15 Minutes and Bolly-Gupshup.