It was earlier believed that company will simply dub the next iPhone as "new iPhone", similar to what it did with the latest generation iPad.
Apart from the iPhone 5 name, the Apple website search has also revealed the new "iPod Touch with Retina Display" and new iPod Nano devices. Both the iPod devices will be announced at today's press event.
According to rumours so far, Apple iPhone 5 will thinner and taller than the iPhone 4S and will go on sale starting September 21 in select markets.
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