Low-cost smartphones cannibalise feature phone market share in Q3 in India: IDC

Advertisement
By Press Trust of India | Updated: 2 December 2013 19:32 IST
Driven by lower-priced models from domestic handset makers, smartphone sales in India has grown over three-fold to touch 12.8 million units in third quarter of 2013, cannibalising the feature phone market, research firm IDC says.

According to IDC, the India smartphone market grew by 229 percent year-on-year to 12.8 million smartphones in third quarter of 2013 compared to 3.8 million units in Q3 of 2012.

Smartphone sales grew 28 percent in Q3 of 2013 compared to April-June 2013 (10.02 million), it added.

A smartphone is a mobile device built on a mobile operating system, with more advanced capabilities and connectivity than a feature phone.

Advertisement

IDC said 53.9 million feature phones numbers were sold in Q3 of 2013 compared to 55.7 million in Q3 of 2012.

Advertisement

The share of feature phones slipped to 81 percent (from 84 percent) of the total market in Q3 2013, it added.

This is despite feature phone sales growing three percent quarter-on-quarter in the July-September 2013.

Advertisement

"The change agents for this rapid shift of consumer preference towards Smartphones have been the narrowing price gap between feature phones and smartphones," IDC India Research Manager Kiran Kumar said.

The smartphone market is expected to maintain these elevated levels of growth in the near future, Kumar added.

Advertisement

The overall mobile phone market (feature phones and smartphones) registered 12 percent year-on-year growth and 7 percent sequential growth.

The share of feature phones slipped to 81 percent of the total market in Q3 2013, even as the segment grew 3 percent quarter-on-quarter in the July-September 2013.

South Korean firm Samsung led the handset market with 15.3 percent share, followed by Nokia (14.7 percent), Micromax (10.1 percent) and Karbonn (9.1 percent). Other smaller players accounted for a cumulative share of 50.8 percent.

"The growth in the smartphone market continues to drive the overall growth numbers for the phone market ? given that there's still a huge potential for smartphone penetration in India, this trend is expected to continue in the coming quarters," IDC India Senior Market Analyst Manasi Yadav said.

In the smartphone segment, Samsung held the leadership spot with 32.9 percent share, while Micromax secured the second spot with 17.1 percent market share in Q3 of 2013.

Karbonn had 11.2 percent share, followed by Nokia 5 percent and Lava at 4.7 percent.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Moto G67 Power 5G Launched in India With 7,000mAh Battery: See Price
  2. WhatsApp's Apple Watch App Is Finally Out: Check Features, Compatibility
  3. Moto G67 Power 5G Launch Today: Everything You Need to Know
  4. Lava Agni 4 Confirmed to Feature Aluminium Frame, New Dedicated Button
  5. Apple's Low-Cost MacBook Launch Timeline, Price Leaked Ahead of Debut
  6. OnePlus Ace 6 Pro Max Configurations Leaked; May Feature Up to 16GB of RAM
  1. Call of Duty: Black Ops 7 PC Specifications, Preloading Times Revealed; Activision Confirms Handheld Support
  2. Silicon Carbide-Based Motor Drive Enables a Smaller, Lighter Electric Aircraft Engine
  3. OnePlus Ace 6 Pro Max Key Features Leaked; May Be Equipped With Up to 16GB of RAM
  4. Moto G67 Power 5G Launched in India With 7,000mAh Battery, 50-Megapixel Sony Camera: Price, Specifications
  5. Southern Taurid Meteor Shower 2025 Promises Bright Fireballs in a Rare Swarm Year
  6. Moto G Play (2026), Moto G (2026) With MediaTek Dimensity 6300 SoC Launched: Price, Specifications
  7. How Hot Was the Universe 7 Billion Years Ago? Scientists Now Have an Answer
  8. Amazon Demands Perplexity Stop AI Tool From Making Purchases
  9. Redmi Turbo 5 Spotted on 3C Certification Site; Could Launch Globally as Poco X8 Pro
  10. OpenAI’s Sora App is Now Available to Download on Android Smartphones
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.