The Sony Z Ultra Google Play edition is now available at $449 with a $200 price cut, down from the previous price tag of $649. It is now available at Google Play with the new price in select markets, including the US.
Google announced the news on Twitter and said, "Love big, beautiful screens? Save $200 on the 6.4-inch Sony Z Ultra Google Play Edition."
This is the first time Google has revised the price of its Google Play edition of Sony Xperia Z Ultra smartphone and is certainly an attempt to boost sales.
Notably, the Google Play editions of devices offer a 'stock Android' experience free of customisations and pre-loaded apps that usually come preloaded on devices by OEMs.
The Google Play edition of the Sony Z Ultra dropped the Xperia branding, but otherwise boasts of identical specifications as the Sony Xperia Z Ultra (Review). The device features a 6.4-inch full-HD (1080p) display and is powered by a Qualcomm Snapdragon 800 processor. The Sony Z Ultra Google Play edition runs Android 4.4 KitKat out-of-the-box.
Like other devices on Google Play, the Sony Z Ultra Google Play Edition is factory unlocked, which means you can put any carrier's SIM in it.
Google in December added the Sony Z Ultra Google Play edition along with two new entrants in the form of Google Play edition LG G Pad 8.3 and a White variant of the Nexus 7 tablet.
Prior to this, Sony officially announced the Xperia Z Ultra, a smartphone-tablet hybrid, in June last year.
Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.