India's smartphone market has no shortage of options. Every week, brands promise better cameras, faster chips, brighter displays, and bigger batteries. But when you look closely, most phones still ask you to spend a lot more if you want truly premium features.
Ai+ wants to change that.
With the launch of the new Ai+ Nova 2 and Ai+ Nova 2 Ultra, the brand is making one thing very clear. It is not here to play safe. It is here to challenge the biggest names in the market by bringing features usually seen in much more expensive phones to prices that feel almost unreal.
Leading the charge is the Ai+ Nova 2 Ultra, a phone that pushes flagship-like hardware into a segment where compromises are usually expected. Starting at an effective price of just Rs. 14,999 after offers, it makes a serious case for being one of the most disruptive smartphone launches in its category this year.
Ai+ Nova 2 Ultra Is Built to Break Expectations
The Nova 2 Ultra is the star of the lineup. At first glance, it already looks different from anything else in the segment. The phone comes with customisable back panel lights that add a premium touch rarely seen outside expensive gaming phones. These lights can sync with your notifications, calls, and even music, giving you a more personal and interactive experience every time you pick up the device.
Ai+ has also added customisable action buttons, the kind of feature you'd usually have to spend a lot more to get. Set them up the way you want, and suddenly your most-used shortcuts and controls are just a tap away.
Then there is the display. The Nova 2 Ultra sports a large 6.78-inch AMOLED display that's genuinely impressive to look at. The 1.5K resolution keeps everything crisp, 144Hz refresh rate makes scrolling and gaming feel silky smooth, and with up to 2,500 nits of brightness, it works fine even when you're out in full sunlight. Whatever you're doing on it, streaming, gaming or just browsing, the screen makes it enjoyable.
Performance That Keeps Up With You
Under the hood, Nova 2 Ultra runs on a 4nm MediaTek Dimensity 7400, built for speed and efficiency without the premium price tag. Whether you're jumping between apps, gaming, or just grinding through a packed day, it keeps up without missing a beat.
Throw in up to 8GB of LPDDR4x RAM, and you've got a phone that stays smooth and responsive no matter what you put it through.
In simple terms, you are getting the kind of speed and responsiveness that users usually expect from phones priced much higher.
Camera Setup That Goes Beyond the Basics
Ai+ clearly put some thought into the cameras here. The Nova 2 Ultra has a dual rear camera setup led by 50MP Sony IMX752 main sensor, a great choice that brings clarity to your shots. Optical Image Stabilisation takes care of the rest, so even if your hands aren't perfectly steady, your photos and videos still come out looking smooth.
Alongside it, an 8MP ultra-wide camera opens things up for landscapes and group shots.
This setup is designed for users who want more than just a standard camera. It gives you a complete photography experience.
Big Battery, Fast Charging, Future-Ready Connectivity
A 6,000mAh battery keeps the Nova 2 Ultra going through long gaming sessions, streaming, and heavy daily use. When it is time to charge, the 33W wired charger helps you power up quickly and get moving again.
For connectivity, the phone covers everything you would expect from a modern device, including 5G . Ai+ has also given it an IP64 rating, so it can handle dust and light splashes without issue.
Ai+ Nova 2 Opens the Door to Affordable 5G
While the Ultra steals the spotlight, the standard Ai+ Nova 2 has its own important role in the lineup. Ai+ is positioning it as the most affordable 5G phone, and that alone will make it attractive to a huge number of buyers looking to upgrade without spending big.
Starting at just Rs. 8,999, the Nova 2 gives users a low-cost entry into the 5G world while still offering strong everyday hardware.
It comes with a 6.7-inch HD+ display with a 120Hz refresh rate for smoother scrolling and animations. Under the hood, it runs on the octa-core Unisoc T8200 chipset built on a 6nm process. Ai+ says it delivers clock speeds up to 2.3GHz. The phone also gets a Mali-G57 MP2 GPU, up to 6GB RAM.
That means you get dependable performance for everyday apps, streaming, social media, and casual gaming.
Software and User Experience
Both the Nova 2 and Nova 2 Ultra run on Android 16, topped with Ai+'s own NxtQ OS. It's a combination that gives you the best of both worlds, the familiarity of the latest Android paired with Ai+'s own touches to make the whole experience feel more refined and personal.
Pricing That Changes the Conversation
What makes the Nova 2 series stand out is not just the hardware. It is the pricing.
Here is the full pricing breakdown:
Ai+ Nova 2 5G
Ai+ Nova 2 Ultra 5G
Effective starting price after offers: Rs. 14,999
That pricing puts serious pressure on competing brands.
Phones with AMOLED 144Hz displays, Sony OIS cameras, custom lighting, action buttons, and Dimensity 7400 chips do not usually launch anywhere near this range.
Availability in India
The Ai+ Nova 2 5G is already available via Flipkart in Black, Blue, Green, Pink, and Purple.
The Ai+ Nova 2 Ultra 5G goes on sale starting April 17 at 12 PM IST via Flipkart and will be offered in Black, Blue, Green, Purple, and Red.
Final Thoughts
The Ai+ Nova 2 series feels like a statement.
Instead of following the usual rules of the budget smartphone market, Ai+ is pushing premium features into price brackets where buyers are used to compromise.
If you want a true value pick with 5G, long battery life, and reliable daily performance, the Nova 2 makes a strong case for itself.
But if you want the real headline-grabber, the Nova 2 Ultra is where Ai+ makes its boldest move. At an effective Rs. 14,999, it delivers the kind of hardware and features that could force the rest of the market to rethink what a mid-range phone should offer.
Ai+ is not just launching new phones. It is challenging the entire market to keep up.
Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.