"As a unique platform, Huawei Club will provide a channel for the company to listen to consumers, showcase latest products and services, offer online content and facilitate direct interaction with our research and development engineers," Huawei Technologies India chief operating officer Wison Wang said in a statement Sunday.
The club, first of its kind outside China, is a maiden initiative by any smartphone maker to conduct regular events for its members across colleges in cities and tech fairs.
The first club was launched last year in China and became popular with five million people joining as members.
Unlike other clubs in the city, the tech club will promote its new user interface (Emotion UI) embedded in Huawei smartphones as an Android based man-machine interaction system for smart terminals.
"At the club, our smartphone and tablet owners can enjoy vivid display, have fun customising their device, customise home screens with applications for switching between themes," Wilson said.
As a global consumer-centric initiative to connect user communities the world over, the club will drive new features and meet new experience requirements by collaborating with end users.
"Members can also benefit from the club by experiencing our latest range of smartphones, tablets, interact with geeks, developers, user interface experts and product managers," Wilson said.
The club will also serve as a platform for members to provide feedback on innovative ideas and enhance the product experience.
Huawei deployed its range of products and services in about 140 countries in 2012, serving more than one-third of the world's population.
"We believe everyone can be the centre of information and the world would be a better place if access and information barriers were knocked down," Wilson said.
In India, Huawei devices have been offering a range of products to around 25 million Indian households and enterprises.
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