Flipkart, one of India's most popular e-commerce websites, has in an agreement with Viacom 18 exclusively launched a number of devices under the network's MTV Fashiontronix by Soundlogic brand. The announcement made on Friday includes gadgets like earphones, power banks and speakers ranging from Rs. 499 up to Rs. 10,999.
The range of MTV Fashiontronix by Soundlogic products are already available to buy from the website. The devices, maintaining a fashion quotient, are available in number of colours and are aimed for the youth audience in the market. While the speaker products are available in Noise, Capsule, Rock, and Barrel models, the earphones are available in two models, namely Sound Pod and Stud. There are also two types of headphones - Thump, Boom. Also listed are the Diet power bank, and Pump fitness band.
"We are thrilled to introduce the MTV Fashiontronix range as a Flipkart exclusive. MTV India, an iconic youth brand, is well known for its distinct and cult merchandise and we are confident that the partnership will enable us to create more excitement in the product space for today's youth," stated Michael Adnani, VP - Retail & Head of Brand Alliances, Flipkart at the time of announcement.
"It's a pleasure to introduce MTV Fashiontronix sound gear and gadgets that are a great mix of style, design and price which make them perfect for the youth. So, no more compromise between funky and affordable for the young people out there. They can now enjoy great sound at a great price and look cool while doing it! Online is the way to go for young shoppers today and we're extremely thrilled to have Flipkart - India's leading e-commerce platform as the exclusive partner for MTV Fashiontronix," added Saugato Bhowmik, Sr. VP & Business Head, Viacom 18 Consumer Products.
Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.