Changes, changes. What does Facebook really want?

Facebook, the Web's biggest social network, is where you go to see what your friends are up to. Now it wants to be a force that shapes what you watch, hear, read and buy. The company announced new features here on Thursday that could unleash a torrent of updates about what you and your Facebook friends are doing online: Frank is watching "The Hangover," Jane is listening to Jay-Z, Mark is running a race wearing Nike sneakers, and so forth. That in turn, Facebook and its dozens of partner companies hope, will influence what Frank and Jane and Mark's friends consume.

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