India Second Largest Market as Global Smartwatch Market Grows in Q2 2022, Apple on Top: Counterpoint

Indian brands Noise and Fire-Boltt have surprisingly broken into the top five global brands for smartwatches this past quarter.

India Second Largest Market as Global Smartwatch Market Grows in Q2 2022, Apple on Top: Counterpoint

Apple remains in the lead, with 29.3 percent share of the global smartwatch market

Highlights
  • Although Apple’s market share has dropped, it remains on top
  • Samsung has overtaken Huawei to take the number two spot
  • The global smartwatch market has grown 13 percent YoY in Q2 2022

Apple leads the global smartwatch market as the brand with the highest market share, while strong growth from Indian brands such as Fire-Boltt and Noise have made India the second largest market for smartwatch globally, according to a new report by Counterpoint Research. The global smartwatch market grew 13 percent year-on-year in Q2 2022, with Apple remaining on top despite a slight drop in market share. Meanwhile, Samsung saw strong growth as well, to become the brand with the second largest market share for smartwatches globally.

India is the second largest market for smartwatches

The information comes via the Counterpoint Global Smartwatch Model Shipment and Revenue Tracker, Q2 2022, and offers some interesting insights into how the smartwatch space has grown in the past year. The biggest surprise in the report is the growth of Indian smartwatch brands, particularly market leaders Noise and Fire-Boltt who have made it to the top five brands for global smartwatch shipments on the back of strong performance in India.

The Indian smartwatch market has seen massive growth, thanks to the launch of many affordable smartwatches and sensible distribution strategies by brands such as Noise and Fire-Boltt. Other brands such as Boat and Dizo have also seen some success in this segment in India, with many buyers choosing smartwatches under Rs. 5,000 over traditional wristwatches.

Apple and Samsung lead the way

Despite a small drop in market share, Apple remains the number one brand in the global smartwatch market by a long margin with a market share of 29.3 percent, driven by strong sales and margins on its premium Apple Watch series. Notably, Samsung has replaced Huawei in second place with a market share of 9.2 percent, while Huawei has dropped to third with a reduced share of 6.8 percent.

Noise and Fire-Boltt complete the top five, while brands such as Xiaomi, Amazfit, and Garmin remain in the top eight. Noise recently launched the ColorFit Pro 4 and Pro 4 Max smartwatches in India, priced at Rs. 3,499 and Rs. 3,999 respectively. Fire-Boltt will also hope to capitalise on the momentum of the past year, and has been launching new affordable smartwatches regularly for the past few months.


Noise co-founder Amit Khatri joins Orbital, the Gadgets 360 podcast, for a special episode. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Ali Pardiwala
Ali Pardiwala writes about audio and video devices for Gadgets 360 out of Mumbai, and has covered the industry for a decade now. Ali is a Senior Reviewer for Gadgets 360, where he has regularly written about televisions, home entertainment, and mobile gaming as well. He is a firm believer in 4K and HDR on televisions, and believes that true wireless earphones are the future of the personal audio industry. Ali is available on Twitter as @AliusPardius and on email at alip@ndtv.com, so do send in ...More
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