New Ray-Ban Meta Smart Glasses Outsell Previous Version, Says Essilux CEO

The smart glasses have Meta AI built in, with the ability to give information on the item a user is looking at.

Advertisement
By Reuters | Updated: 19 July 2024 18:56 IST
Highlights
  • The Ray-Ban Meta smart glasses went on the market last October
  • Ray-Ban's first generation of smart glasses were called Ray-Ban Stories
  • EssilorLuxottica calls Meta key partner for the company

The AI feature on the Meta's Ray-Ban is restricted to the US and not allowed in Europe at the moment

Photo Credit: Reuters

Meta Platforms and EssilorLuxottica's new generation of smart glasses have sold more in a few months than the old ones did in two years, EssilorLuxottica's Chief Executive said on Tuesday.

The Ray-Ban Meta smart glasses went on the market last October, allowing users to livestream directly from the glasses to followers on Facebook and Instagram. The smart glasses have Meta AI built in, with the ability to give information on the item a user is looking at.

Advertisement

The first version of smartglasses, born from the collaboration between Meta and Essilorluxottica, were reported to have struggled to catch on with consumers.

EssilorLuxottica's CEO Francesco Milleri said that the first generation of smart glasses, called Ray-Ban Stories, paved the way for the success of the new generation of smart glasses.

Advertisement

"Today people's expectations are clearer.. hence the success of the second generation," Milleri said on the sidelines of an event in Milan.

The AI feature on the Meta's Ray-Ban is restricted to the US and not allowed in Europe at the moment.

Advertisement

"In Europe we are waiting for the decision of the new Artificial Intelligence Act, which we hope will arrive soon", Milleri added.

EssilorLuxottica's CEO added that Meta was a "key partner" for the company and that his group's brands can be "a cultural intermediary to bring technology to people".

Advertisement

© Thomson Reuters 2024

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus N6x Design, Colour Options Teased Ahead of India Launch
  2. Vivo S2 India Launch On the Horizon as Promotional Poster Leaks
  3. Garmin Cirqa Smart Band With a Screen-Free Design Arrives at This Price
  4. Here's How Much the Redmi Note 17 Could Cost in India
  5. Samsung Galaxy Unpacked 2026 LIVE: What Samsung Might Launch Today
  6. Gemini 3.6 Flash, 3.5 Flash-Lite Launched With Focus on Faster, Cheaper Agents
  7. These OnePlus Smartphones Could Receive the ColorOS 17 Update in India
  1. Google Launches Gemini 3.6 Flash and Gemini 3.5 Flash-Lite, Reveals Gemini 4 to Be in Training
  2. Garmin Cirqa Smart Band Launched With a Screen-Free Design, Sleep Tracking Functionality: Price, Features
  3. Instagram Now Lets Users Swap Music on Published Feed Posts and Carousels
  4. Redmi Note 17 Price in India and Key Specifications Tipped Ahead of Launch
  5. TSMC Plans Up to 10 Percent Chip Price Hike Amid Soaring Production Costs: Report
  6. Samsung to Reportedly Showcase Smart Glasses With Snapdragon AR1 Gen 1 Chip at Galaxy Unpacked
  7. Vivo S2 India Launch Reportedly On the Horizon as Promotional Poster Leaks
  8. Samsung Galaxy Unpacked Event Today: How to Watch Galaxy Z Fold 8 Ultra, Galaxy Z Flip 8, Galaxy Watch 9 Launch Live
  9. Offline UPI Payments With NFC Support Could Launch in India Soon
  10. Samsung Galaxy S26 Ultra's Privacy Display Feature Gets a Major Upgrade in One UI 9 Beta
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.