Tinder Says Founder Sean Rad Returning as CEO

Former eBay executive Christopher Payne will be leaving the company and founder Sean Rad has been called in to head the organisation, Tinder said in a statement.

Rad returns after being replaced in March. "We mutually determined that this wasn't going to be optimal and thought that a quick transition served everybody best," the company statement quoted Payne as saying.

"It's only been a few months, but there was mutual agreement here that it was not the right long-term fit, and given Tinder's rapid growth trajectory both Christopher and the board thought prompt action was best for everyone," said a director at Tinder, Matt Cohler.

Greg Blatt from the media group IAC has also been named to a new position as executive chairman of Tinder.

Blatt runs The Match Group at IAC, which include dating applications Match and OkCupid.

Tinder, created in 2012, uses geolocation to propose romantic matches for users to quickly scroll through.

The application was in the headlines this week due to a volley of tweets it sent in response to Vanity Fair's 6,400-word feature in the magazine's current issue about dating apps and sexual norms. The upmarket society magazine details how hip young Americans use Tinder for breezy sex with no strings attached.

The company said in a statement it "overreacted" in its lengthy and often sarcastic response to the feature article.

Written with agency inputs