Dell Tops Indian PC Market Shipments in Q4 2014: IDC

Global personal computers vendor Dell ranked top in shipments and sale of PCs, notebooks and workstations in the fourth quarter (October-December) of the calendar year 2014, according to market research firm International Data Corporation (IDC).

"Dell ranked No.1 PC vendor in the commercial segment and No.2 in the consumer segment," the US-based company said in a statement on Monday, quoting from IDC India PC market tracker for the quarter (Q4).

Dell's India subsidiary posted 54 percent year-on-year (YoY) growth in unit shipments and 6.6 percent YoY share across segments in the last quarter of 2014.

"With 25.6 percent YoY growth in the commercial segment spanning notebooks and workstations and 7.5 percent YoY growth in the consumer and small business (CSB) segment, the subsidiary achieved the highest ever annual share gain," Dell India vice president P. Krishnakumar said.

The company's initiatives to post growth in all four quarters of 2014 included a simplified product lineup, renewed go-to-market strategy, an intensified channel engagement programme and deeper customer engagement.

"A sequential share growth over the past nine quarters is a testimony to our focus on meeting customers' needs through technology and expanding our presence in tier three-five cities through online and offline engagement," he said.

The company's retail expansion led to setting up of 400 exclusive stores in the last 18 months from 50 stores and channel presence in about 1,000 cities across the country.

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"We have witnessed the CSB segment charting a growth trajectory due to our focus on being present across market tiers and our efforts to align with our customers," he said.

Focus on customer requirements and channel partner engagement has been driving the company's commercial business growth.

"In the commercial segment, we have been concentrating on delivering solutions to customers and fit needs of evolving enterprises," Krishnakumar said.

As Dell remains focused on customers' technology needs in consumer and commercial space, its objective to empower a knowledge economy such as India will sustain to expand in tier 3-5 markets.

"Our commercial PC devices are designed to meet specific requirements of customers across verticals. Customer engagement has been at the core of our dealing with end-users to understand their requirements from technology solutions," Dell India director Indrajit Belgundi said.