YU Launches Yunicorn

Yu Televentures has launched its flagship smartphone Yunicorn at an aggressive price point of 12,999 rupees. Yu is a company floated by one of the co-founders of Micromax Rahul Sharma. The smartphone is scooped with loads of software-based services that get integrated in services platform 'AROUND'. Imagine a phone that can be powered for almost 4 days on a single charge. Will this smartphone be able to make a dent in the overcrowded smartphone market in India?