Myntra Partially Relaunches Its Mobile Website

Myntra Partially Relaunches Its Mobile Website

Flipkart-owned fashion retailer Myntra has silently relaunched portions of its mobile website after shutting it down earlier this year focus on app-only model in March 2015.

Products listed across categories like shirts and hoodies are accessible on the mobile web, but purchases must still be made using an app.

Hoodies are accessible on the mobile website, but purchases must still be made using the app. Myntra's mobile website homepage doesn't have links to browseable pages on the home page. The desktop version of the website offers no product listings yet, instead it leads to a link to download the app.

Flipkart launched the Lite version of its app in collaboration with Google in November, which provides app-like features on Chromium-based web browsers.

It's unclear at this point if Myntra planning to launch a 'Lite' experience, like Flipkart which was built on the Chromium engine, or if will it run on a separate technology stack, with support for browsers like UC Browser. The company declined to comment on our queries sent to spokespersons on Monday.

Snapdeal soon after Flipkart's Lite announcement also unveiled a new mobile website - Snap-Lite - that had been specially optimised for slower-Internet connections, rather than providing app-like features that Flipkart has.

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