Facebook Finalises Deal With Warner for Music Streaming

Facebook Finalises Deal With Warner for Music Streaming
Advertisement

Facebook on Friday announced a licensing deal with Warner Music, the last of the major label groups to sign with the social media behemoth which is promising more personalised music. The 2 billion users of Facebook will soon be able to post in more creative ways with the catalogue of Warner, whose artist roster includes Ed Sheeran, Coldplay and the late Prince.

"Our partnership with Facebook will help expand the universe of music streaming and create supplementary revenue for artists," said Ole Obermann, chief digital officer of the Warner Music Group.

"Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped," he said in a statement.

Warner said it had been holding out for "the best possible deal" after its two rivals, Universal Music and Sony Music, signed deals with Facebook in recent months.

Facebook has said that it is looking at more personalised ways in which users can post music, including through Messenger and Instagram, the picture-driven social media platform owned by Facebook.

Mark Zuckerberg's company has largely taken a back seat on music streaming as other mega-companies such as Apple and Google invest heavily in the growing sector.

While music postings are omnipresent on Facebook, the company has sought to take down embedded content that is copyrighted without licensing.

Fans, when not uploading their own homemade videos, link to other sites such as YouTube and Spotify.



(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Twitter Looks to Expand Blue Tick Verification to More Users
Waymo Driverless Trucks Will Be Used to Haul Google Cargo
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »