Google India's third edition of the Great Online Shopping Festival (GOSF) will kick-off on December 10 and last till December 12, featuring over 450 partners. However, the company's 'Pre-Party' kicked off on Tuesday, enabling users to win "crazy deals".
The GOSF 'Pre-Party' will last till December 8, and offering users a chance to win 14 minutes of free shopping (up to Rs 2.5 lakhs in value) hosted by brands like Asian Paints, Jet Airways, Kindle, Micromax, HP, Big Bazaar, KOOVs, Lakme and Lenovo.
The GOSF will see 450 partners offering their best deals for 72 hours this year, Google said in a statement.
"GOSF will also feature exclusive launches from leading brands like Motorola Nexus 6, HP, Lenovo, Tata Housing, Karbonn, Van Heusen, Asian Paints and great deals on exclusive designer collection from Pernia's Pop Up Shop," it added.
Google India has chosen the event to launch its latest Nexus 6 device in the Indian market. Developed by Motorola, the smartphone is priced Rs. 43,999 onwards and will be available through e-commerce firm Flipkart from the second week of December.
Focusing on the first time buyers, the GOSF website will feature a special section of Rs. 299 with heavily discounted products with free shipping and cash on delivery option.
The section will feature products and offers from brands like Philips, Uber, JBL, Benetton, Alia Bhatt Collection and EverPure water purifier.
"Great Online shopping festival is India's version of Cyber Monday and is an exciting platform to move the industry forward," Google India VP and Managing Director Rajan Anandan said.
The consumer confidence to shop online has grown considerably in the last 12 months, boosting the growth of both large multinational and domestic companies, he added.
Google India has partnered Aditya Birla Money My Universe as a preferred partner for this year's event. The initiative was launched by Google in 2012, and has seen tremendous response with most players seeing over 350 per cent growth in daily sales.
Last year, two million users visited the GOSF website and over 16 million users visited all partner sites.
"Last year, over 30 percent of buyers shopped online for the first time during GOSF," Google India Industry Director, E-Commerce, Local and Classifieds Nitin Bawankule said.
Written with inputs from PTI.
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