iVoomi Sub-Brand Launches Innelo 1 Smartphone With Display Notch at Rs. 7,499

Chinese brand iVoomi's sub-brand Innelo has entered the Indian market with the launch of the Innelo 1 smartphone. It is the first smartphone with a display notch in the country in the sub-Rs. 8,000 category, the company claims. The new Innelo 1 smartphone will be exclusively available via Amazon India starting today, September 18. It comes in Persian Red, Pacific Blue, Platinum Gold, and Midnight Black colour, though the first two are presently unavailable on Amazon.in.

The new Innelo 1, priced in India at Rs. 7,499, will find tough competition in the newly launched Redmi 6A, which goes on sale for the first time tomorrow.

The new Innelo 1 smartphone has a 5.86-inch display with 720x1520-pixel resolution and 19:9 aspect ratio. Apart from the display notch, buyers will get the 2.5D curved glass display design on the phone. The smartphone has the Android 8.1 Oreo-based SmartMe OS 3.0 custom skin. It is powered by the 1.3GHz quad-core MediaTek MTK 6737H SoC with 2GB of RAM. The dual-SIM smartphone (Nano+Nano in hybrid configuration) comes with 16GB of internal storage, expandable up to 128GB via microSD card.

Coming to the optics, Innelo 1 has a 13-megapixel camera with 5P lens and Samsung sensor, and a 5-megapixel camera with 4P lens and 1.4-micron pixel size in front. It has fingerprint sensor as well as Face Unlock, as well as dual-standby (4G + 4G) functionality. Battery capacity of the smartphone is 3,000mAh, weight is 155 grams, and dimensions are 152x9x74mm.

Commenting on the launch, Ashwin Bhandari, CEO, Innelo India, says, "Innelo 1 has been designed exquisitely with leading-edge technology that fits the expectations of the urban and young consumers. It provides a complete high-end smartphone experience to the users. With Innelo, we aim to bring the technology which is currently being offered in the mid-segment (Rs. 20,000-25,000) and offer it to our customers within the price range of Rs. 7,000-13,000; making innovation accessible to all." Innelo plans to invest $10 million (about Rs. 72.7 crores) in the Indian market in the first year of operations, and has a network of 500 service centres across the country.