Facebook Instant Articles Set to Go Live

Advertisement
By Indo-Asian News Service | Updated: 27 June 2015 16:59 IST
Facebook will soon make its Instant Articles programme live, with publishers like NBC News and the New York Times already in the fray.

Other early-stage partners include the Guardian, BBC News, Spiegel Online and Bild. Facebook would host the content on its servers so that it loads faster than regular article posts on mobile phones.

Publishers are ready to ramp up content distribution on Instant Articles, with some newsrooms preparing to post a few dozen stories a day, the Wall Street Journal reported.

By publishing articles directly to Facebook through Instant Articles instead of linking back to their own websites, publishers hope to increase the exposure of their content on the social networking service, especially on mobile devices, and improve load time.

Advertisement

Under the new programme, publishers will get to keep 100 percent of revenue brought in from ads that they sell and 70 percent if Facebook sells the ad.

Advertisement

The WSJ quoted sources as saying that The New York Times was ready to publish some 30 articles per day directly to Facebook's news feed and the Atlantic might make most of its content available through the programme.

Both outlets are already prepared to start publishing, and only waiting for Facebook's nod. A Facebook spokesperson was reported as saying that the programme would begin soon.

Advertisement

(Also see:  Facebook Instant Articles and the Slow Death of an Open Web)

"We're excited for the next phase. At the outset we'll be putting most of our content into the feed and will closely monitor the effect," Atlantic chief operating officer Bob Cohn was quoted as saying.

Advertisement

According to Chief Executive Jonah Peretti, BuzzFeed intends to publish as much content as possible to the Facebook stream.

Initially, Facebook plans to make the articles visible to only select groups of users to see how they react, according to Peretti.

Facebook created a stir last month when it announced it was partnering with nine major news organisations for Instant Articles.

On May 13, five companies including BuzzFeed, the Times and National Geographic each published one story directly on Facebook to much fanfare, but since then no other Instant Articles have appeared.

Eventually, Facebook plans to give news organisations the ability to publish Instant Articles whenever they want.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Facebook, Instant Articles, Social
Advertisement

Related Stories

Popular Mobile Brands
  1. Samsung Galaxy S26+ Reportedly Listed for Sale Online Ahead of Launch
  2. Vivo X300 FE Reportedly Bags IMDA and TUV Certifications Ahead of Launch
  3. Poco X8 Pro Spotted on Geekbench With This Dimensity 8000 Series Chipset
  4. Oppo K14x 5G With 6,500mAh Battery Goes on Sale in India: See Price, Offers
  5. AI Impact Summit: From Registration to Schedule, All You Need to Know
  6. iPhone 18 Series May Arrive Without a Physical SIM Slot in This Region
  7. Lava Bold N2 Will Be Launched in India on This Date: See Expected Specs
  8. Xiaomi 17 Series Leak Hints at Imminent Launch Ahead of MWC at These Prices
  1. Sony Could Reportedly Delay PS6 to as Late as 2029 Due to RAM Shortage
  2. iPhone 18 Series to Drop SIM Card Slot in Europe to Make Room for Slightly Larger Battery: Report
  3. Poco X8 Pro Spotted on Geekbench With MediaTek Dimensity 8500 Ultra SoC, Android 16
  4. Xiaomi 17, Xiaomi 17 Ultra Global Price Details, Launch Date and Colour Options Leaked
  5. X Building Smart 'Cashtags' to Let Users Check Cryptocurrency Prices in Real-Time
  6. Samsung Galaxy A27 5G Listing on IMEI Database Suggests a Galaxy A26 Successor Is on the Way
  7. Anthropic Inaugurates First Indian Office in Bengaluru, Starts Hiring Local Talent
  8. Apple Tipped to Adopt Samsung's Privacy Display Technology for MacBook Models by 2029
  9. Oppo Find X10 Series Tipped to Launch in H2 2026 With Built-In Magnets for Wireless Charging
  10. AMD and TCS to Co-Develop Helios AI Data Centre Architecture, Deliver 200MW Data Centre Blueprint
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.