Twitter Begins Testing 'Shops' Feature to Grow E-Commerce, to Showcase Up to 50 Products

Facebook and Instagram have been leaders in social commerce, enabling merchants to set up virtual shops and sell products.

By Reuters | Updated: 10 March 2022 11:14 IST

Photo Credit: Twitter

After viewing product on Twitter, users can make purchase on merchant's website

Highlights

Twitter Shops beta will be available for select business in the US
It will be visible to people using the Twitter iPhone app
Twitter is also experimenting with live-streamed shopping

Twitter will experiment with allowing companies to showcase up to 50 products for sale on their profiles, the company said on Wednesday, part of an effort to gain a piece of the $45 billion (roughly Rs. 3,42,780 crore) US market for so-called e-commerce.

Facebook and Instagram, which are owned by Meta Platforms, have been leaders in e-commerce, enabling merchants to set up virtual shops and sell products.

The beta test for Twitter Shops will be available for select business in the US and will be visible to people using the Twitter iPhone app, the company said.

Twitter Unveils Tor Version of Site That Can Bypass Russia Block

US wireless carrier Verizon, one of the test partners, featured iPhone cases and wireless chargers in its Twitter shop on Wednesday.

After viewing the product on Twitter, users are redirected to the merchant's website for checkout.

The experiment expands on a previous feature Twitter began testing last year allowing brands to showcase up to five products at the top of their Twitter profiles.

Twitter Claims Women Participate in 15 Percent of NFT Chatter in India

The San Francisco-based company is also experimenting with live-streamed shopping, which lets people purchase clothing, accessories and other items while watching live videos from the brand about the products.

This week on Orbital, the Gadgets 360 podcast, we dive into Apple's Peek Performance event. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.