A man carried out a durability test on the new iPad by shooting at it, a media report said.
The video of the Apple gadget being destroyed has become an online hit.
It shows Richard Ryan using different guns, including an assault rifle, on a range to shoot at the new iPad.
"It didn't do as much as I'd hoped to it," said Ryan after the first test.
He then switched over to a higher powered gun that blew up a large hole through the centre of the Apple gadget.
It's not just an iPad that Ryan has tested. He has shot at an iPhone, Xbox 360, iPad 2 and other gadgets.
Another test that Ryan carries out is called "will it blend" in which the latest gadgets are placed in a blender to see if they survive.
The test was not taken kindly by one online user who lamented: "Why would you ruin a good ipad. I've wanted one for ever and couldn't afford one."
Another, however, described it as "awesome".