Sony launches 34 new Cyber-shot cameras

Sony India has announced the launch of its new Cyber-shot cameras in the country. Part of H, W and S series, these cameras comes with features like Steadyshot, enhanced low-light performance and fast auto-focus.

The new Cyber-shot range comprises of total 34 models with at least 8 models offering Super High-Zoom up to 30X. Another eight cameras in the series feature compact High-Zoom with 10X, thus allowing the consumers to capture the smallest of details even from a distance.

"The High-Zoom in our new Cyber-shot line-up helps capture exceptional picture quality and great detail, even when zoomed in considerably, thus being an absolute delight to photography connoisseurs," said Masaru Tamagawa, Managing Director, Sony India.

The new Cyber-shot range will be available from Rs. 5,490 to Rs.27,990 at all major retailers across the country in various colour options.

As part of its marketing strategy, Sony also plans to pump in an investment of Rs. 50 crore towards a multi-media brand campaign in the country.