Visa Launches Creator Program to Help Digital-Age Artists Understand and Use NFTs

The goal of the program is to bring together digital creators and empower them via education on blockchain technology and NFT commerce.

Advertisement
By Shomik Sen Bhattacharjee | Updated: 31 March 2022 17:45 IST
Highlights
  • The global creator economy is touted to be valued at $100 billion
  • This program will focus on supporting creators in five key areas
  • Visa's Creator immersion programme will run for one year
Visa Launches Creator Program to Help Digital-Age Artists Understand and Use NFTs

Visa has launched an NFT creator program in an effort to bring creators into the digital economy

Photo Credit: Visa

Visa has officially launched its creator program first announced last October to help artists grow their businesses with non-fungible tokens (NFTs). The program will run for one year in cohorts and train creators — including artists, musicians, fashion designers and, filmmakers — on NFTs and how to make the most of them. Those picked to join the cohort will get technical and product mentorship from Visa's crypto experts; access to their fellow members as well as industry thought leaders and Visa clients and partners; and a stipend.

"NFTs have the potential to become a powerful accelerator for the creator economy,” said Cuy Sheffield, Head of the Crypto, Visa in a press release. “We've been studying the NFT ecosystem and its potential impacts on the future of commerce, retail and social media. Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce."

Believed to be worth an estimated $100 billion (roughly Rs. 7,56,915 crore) by Influencer Marketing Hub, the creator economy, which this move is designed to focus on, is regarded as the fastest-growing category of small business with over 50 million people.

To kick start the programme, a group of creators will join a group-driven program designed to build and deepen their fluency in crypto commerce and traditional payments. This pilot program will focus on supporting creators in five key areas. These keys areas include — community building, access to thought leaders, exposure to Visa's clients and partners, and a stipend to help them begin their career in the space.

Advertisement

Visa has developed the creator program with former professional baseball player turned NFT artist Micah Johnson. Johnson recently created Aku — an NFT collection depicting a boy in an astronaut helmet — after overhearing a conversation where a young boy asked: "Can astronauts be black?"

Through Visa's creator program, Johnson aims to provide mentorship to emerging artists setting out on their own NFT journey.

Advertisement

That said, Visa hasn't yet decided how many creators it wants to train in this program, neither has it mentioned a range in terms of stipend. Creators interested in attending the program will have to complete a questionnaire form. They will then be interviewed for final consideration.


Asus India's Arnold Su joins this week's Orbital, the Gadgets 360 podcast, to talk about how the PC maker is planning to grow its presence in the country. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Cryptocurrency, Visa, NFT
Advertisement

Related Stories

Popular Mobile Brands
  1. Nothing Phone 3 Surfaces on Walmart Website Which Reaffirms Its US Launch
  2. Lenovo Yoga Slim 7i Aura Edition Review: A Premium All-Rounder with a Few Rough Edges
  3. JWST Reveals Pluto's Haze Cools Atmosphere, Paints Charon's Poles Red
  1. NASA Chandra Spots Distant X-Ray Jet; Telescope Faces Major Budget Cuts
  2. JWST Reveals Pluto’s Haze Cools Atmosphere, Paints Charon’s Poles Red
  3. Earth’s Oceans Enter Danger Zone Due to Rising Acidification, New Study Warns
  4. Samsung Galaxy S24 Ultra, Galaxy S24 Price Lowered on Amazon With Discounts, Cashback Offers
  5. Maryade Prashne Now Streaming on SunNXT: Everything You Need to Know
  6. Good Wife OTT Release: When and Where to Watch Tamil Legal Drama Online?
  7. Android 16 QPR1 Beta 2 Update for Pixel Reportedly Brings New Launch Animation for Gemini Overlay
  8. Jinn - The Pet OTT Release Date: When and Where to Where to Watch Tamil Horror-Comedy Online?
  9. DD Next Level Now Streaming: Know Where to Watch This Tamil Horror-Comedy
  10. Nothing Phone 3 Listed on Walmart Website, Reaffirming Its Launch in the US
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.