Netflix Says It's 'Actively' Working on Ad-Supported Subscription Model

In its bid to rake in more cash, Netflix is also looking to crackdown on users who share their passwords with others.

By Gadgets 360 Staff With Inputs From AFP | Updated: 29 June 2022 11:21 IST

Photo Credit: Reuters

Netflix is the most popular streaming service in the world with 222 million subscribers

Highlights

Netflix is yet to appoint a head of advertising or build a sales team
It is actively looking into partnerships with Google, Comcast for ads
Netflix is looking to crackdown on users who share their passwords

Netflix is 'actively' working on building its cheaper, ad-supported deal, the company's French team said on Tuesday, but added there was no clear timeline.

It was revealed last month that the streaming platform was planning to introduce a new cheaper subscription model by the end of the year that would break its taboo on advertising.

That leak to the New York Times followed news that Netflix had lost 200,000 subscribers in the first quarter of the year -- its first decline in a decade.

Watch the Chilling Trailer for Netflix’s True Crime Series Indian Predator

"We don't have a precise timeline yet," Anne-Gabrielle Dauba-Pantanacce, head of communications for Netflix France, told AFP.

"We are actively working on it. It's a priority -- this idea of giving subscribers more options in the context of high inflation," she added.

Bloomberg reported over the weekend that Netflix has yet to appoint a head of advertising or build a sales team.

Netflix's Plan to Fix Its Subscription Crisis Starts in Asia

The Wall Street Journal said Netflix is actively looking into partnerships with Google and Comcast to provide ads.

There are also tricky questions about where to place the ads.

Should they come only at the start of programming? Or will their teams have to go back through countless hours of content to find suitable moments for an ad break in shows like "Stranger Things" that were never created with ads in mind?

Jaadugar, The Gray Man, Stranger Things 4 Vol. 2, and More on Netflix in July

"For now, nothing is decided," said Dauba-Pantanacce.

In its bid to rake in more cash, Netflix is also looking to crackdown on users who share their passwords with others.

Despite losing subscribers, which led to a tumble in its share price, Netflix remains by far the most popular streaming service in the world with 222 million subscribers.

But they are shared with an estimated 100 million other households that are not paying for the service.

Why are they still making more Harry Potter? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.