YouTube Set to Replace Facebook as No. 2 Website in the US: SimilarWeb
Advertisement
Highlights
- Facebook's monthly page visits declined to 4.7 billion in last two years
- Its number of daily active users remained flat in North America
- YouTube has seen increased traffic and rise in viewership
Owing to severe decline in monthly page visits, from 8.5 billion to 4.7 billion in the last two years, Facebook is set to cede its long-held second position among the top websites in the US to YouTube, according to a new study.
Although Facebook's app traffic has grown, it is not enough to make up for that loss, CNBC reported on Wednesday citing the study by market research firm SimilarWeb.
Facebook earlier reported that in the second quarter of this year, its number of daily active users remained flat in North America and went down in Europe.
Owned by Google parent Alphabet, YouTube, on the other hand, has seen increased traffic and rise in viewership, said the study that found Google's position as the biggest website in the US remaining unshaken.
Advertisement
The researchers projects that Amazon is set to overtake Yahoo as the fourth most-visited website in the US in the next couple of months.
For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.
Advertisement