Home
Internet
Internet News
Microsoft Bing Search Engine to Focus on PC Market, Says CEO Satya Nadella

Microsoft Bing Search Engine to Focus on PC Market, Says CEO Satya Nadella

By Reuters | Updated: 28 September 2017 09:27 IST

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Nadella said Bing will focus on expanding in the PC search market
Apple said it would replace Bing as its default search engine for Siri
Bing is still the search engine that powers Yahoo, AOL and Amazon

Microsoft Chief Executive Officer Satya Nadella said on Wednesday the company's search engine, Bing, will focus on expanding in the PC search market after losing its deal with Apple's voice assistant Siri.

"Bing is a big business growing at a strong double-digit rate, and we see a significant opportunity for us even on the PC side," Nadella said at a Reuters newsmaker event in New York.

Microsoft Discussion

Explore More...

Earlier this week, Apple said it would replace Bing as its default search engine for Siri on iOS and Spotlight on Mac with Alphabet Inc's Google.

Bing, the second-largest search engine in the United States, was the default engine for Siri since 2013. It is still the search engine that powers Yahoo, AOL and Amazon.

In the company's most recent quarterly earnings report, Microsoft said its search advertising revenue grew 8 percent year-to-year.

© Thomson Reuters 2017

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.