Shopify Partners With YouTube to Tap Into Growing Pool of Content Creators

Shopify’s partnership will allow merchants to integrate their online stores with YouTube, which reaches over two billion monthly users.

Shopify Partners With YouTube to Tap Into Growing Pool of Content Creators

Photo Credit: Reuters

Shopify has also partnered with TikTok, Facebook, and Instagram in the past

Highlights
  • Merchants can tag and pin products during live streams
  • The company lost its prime spot as Canada's most valuable company
  • Partnership to allow merchants to integrate online stores with YouTube
Advertisement

Shopify Inc on Tuesday announced a partnership with Alphabet Inc's YouTube to allow merchants to sell through the video platform, as the Canadian company looks to tap into the growing number of content creators launching their own e-commerce stores. The partnership, which builds on an existing one with Google, will allow merchants to integrate their online stores with YouTube, which reaches over two billion monthly users. Shopify, which makes tools for merchants to set up their online stores, in June launched new features to help its clients sell to other businesses and on Twitter in a bid to counter a post-pandemic slowdown in online shopping.

The company lost its prime spot as Canada's most valuable company and its shares have lost more than three quarters of their value so far this year as consumers return to stores.

Shopify's director of product, marketplaces and creators, Amir Kabbara, said the partnership with YouTube would help boost conversion rate and in turn the gross merchandise volume, a key success metric, for the company.

Merchants can tag and pin products during live streams, show a curated list of products in a product shelf below on-demand videos and add a store tab under their YouTube channel to feature their products.

Shopify, which has also partnered with TikTok, Facebook, Instagram and other social media platforms, said it saw orders placed through such partner integrations quadruple in the first quarter of the year.

Lasy month, Shopify unveiled a range of new features, which includes the ability for small businesses to launch NFT-gated storefronts as a way of making their stores more exclusive. The company that allows businesses to create custom e-commerce storefronts has released a framework, which enables merchants to launch "tokengated stores" to which fans have exclusive access to, should they possess tokens from the particular brand. The introduction of NFT-gating as a feature for businesses is a part of Shopify's twice-yearly global product release, Editions.

According to Shopify the release features more than a 100 platform updates, and the company is also offering the possibility of minting and selling NFTs straight from the blockchain and onto the online store. A dozen NFT minting apps are suggested to smoothly complete the operation, with Ethereum, Polygon, Solana, and Flow indicated as the supported blockchains.


We discuss the best of Google I/O 2022 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Shopify, YouTube, Google
Nothing Phone 1 Green Tint Issue: Handful of Customers Impacted, Software Update Soon, Says Company
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »