Yahoo Reportedly in Talks to Buy BrightRoll Ad Service for $700 Million

Advertisement
By Reuters | Updated: 22 October 2014 09:21 IST
Online search and advertising company Yahoo Inc is in talks to buy digital video advertising service provider BrightRoll for around $700 million, tech blog TechCrunch reported.

Term sheets have been signed and the price, if the deal is completed, looks likely to be in the region of $700 million-$725 million, the blog reported, without citing sources.

BrightRoll, which helps advertisers to publish ads on websites, mobiles and connected TVs, raised over $40 million from investors and had over $100 million in revenue in 2013, according to the report.

Yahoo could not be immediately reached for comment, while BrightRoll declined to comment.

Advertisement

© Thomson Reuters 2014

 
Post your comments

For details of the latest launches and news from Samsung, Xiaomi, Realme, OnePlus, Oppo and other companies at the Mobile World Congress in Barcelona, visit our MWC 2025 hub.

Further reading: BrightRoll, Internet, Marissa Mayer, Yahoo
Yahoo Profit Surges on Alibaba Divestment, Mobile
Smartphone Repair Company B2X Steps Up Expansion With Indian Deal
Advertisement
Popular on Gadgets
Latest Gadgets
Popular Mobile Brands
#Trending Stories
  1. Realme Narzo Power 5G With 10,001mAh Battery Launched in India: Price, Specifications
  2. iPhone 17e vs iPhone 17: Price in India, Features, Specifications Compared
  3. MacBook Neo Launched in India With 13-Inch Display, A18 Pro Chip: See Price
  4. Nothing Phone 4a Pro Teaser Hints at the Presence of This Phone 3 Feature
  5. Infinix Note 60 Ultra With Pininfarina Design Launched at MWC 2026
  6. Here's When the Xiaomi 17T Could Make Its Way to India
  7. OnePlus 15T Confirmed to Launch With a Larger Battery, Faster Charging
  8. Vivo X300 FE Launched as Global Version of This Chinese Smartphone
  9. Samsung Galaxy A37, Galaxy A57 Get Better Geekbench Scores Ahead of Debut
#Latest Stories
  1. Google Play Announces New Android Policies With Expanded Billing Options, Eases Access to Third-Party App Stores
  2. Google's NotebookLM Upgraded With Cinematic Video Overviews Feature
  3. Infinix Note 60 Ultra Launched at MWC 2026 With Pininfarina Design, Satellite Calling: Price, Specifications
  4. Realme Narzo Power 5G With 10,001mAh Battery Launched in India: Price, Specifications
  5. OnePlus 15T Teasers Confirm Larger Battery, Faster Charging Speed and Higher IP Rating
  6. Nothing Phone 4a Pro Teaser Suggests Presence of Phone 3's Glyph Matrix Panel
  7. Xiaomi 17T India Launch Timeline Leaked as Firm Gears Up for Xiaomi 17 Ultra's Debut in India
  8. Oppo Find X9 Series to Support Cross-Platform File Sharing With AirDrop via Quick Share
  9. Xiaomi to Reportedly Refresh In-House Smartphone Chips Annually; Eyes Global Expansion of AI Assistant
  10. Hubble Constant Puzzle Deepens as Supernova and CMB Measurements Clash
Gadgets 360 is available in
Follow Us
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.