Term sheets have been signed and the price, if the deal is completed, looks likely to be in the region of $700 million-$725 million, the blog reported, without citing sources.
BrightRoll, which helps advertisers to publish ads on websites, mobiles and connected TVs, raised over $40 million from investors and had over $100 million in revenue in 2013, according to the report.
Yahoo could not be immediately reached for comment, while BrightRoll declined to comment.
© Thomson Reuters 2014
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