Yahoo Reportedly in Talks to Buy BrightRoll Ad Service for $700 Million

Advertisement
By Reuters | Updated: 22 October 2014 09:21 IST
Online search and advertising company Yahoo Inc is in talks to buy digital video advertising service provider BrightRoll for around $700 million, tech blog TechCrunch reported.

Term sheets have been signed and the price, if the deal is completed, looks likely to be in the region of $700 million-$725 million, the blog reported, without citing sources.

BrightRoll, which helps advertisers to publish ads on websites, mobiles and connected TVs, raised over $40 million from investors and had over $100 million in revenue in 2013, according to the report.

Advertisement

Yahoo could not be immediately reached for comment, while BrightRoll declined to comment.

© Thomson Reuters 2014

 
Post your comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: BrightRoll, Internet, Marissa Mayer, Yahoo
Yahoo Profit Surges on Alibaba Divestment, Mobile
Smartphone Repair Company B2X Steps Up Expansion With Indian Deal
Advertisement
Popular on Gadgets
Latest Gadgets
Popular Mobile Brands
#Trending Stories
  1. OnePlus N6x Design, Colour Options Teased Ahead of India Launch
  2. One UI 9 Beta Improves Samsung Galaxy S26 Ultra's Privacy Display Feature
#Latest Stories
  1. Offline UPI Payments With NFC Support Could Launch in India Soon
  2. Samsung Galaxy S26 Ultra's Privacy Display Feature Gets a Major Upgrade in One UI 9 Beta
  3. OnePlus N6x Design, Colour Options Teased in New Marketing Material Ahead of Imminent Launch in India
  4. OnePlus 11, Nord 4, and Newer Models Tipped to Receive the Android 17-Based ColorOS 17 Update in India
  5. Redmi Note 17 Pro Max Appears on Thailand's NBTC Certification Database, Might Launch Soon
  6. Apple’s First Foldable iPhone Reportedly Appears in iOS 27 Beta Code With a Multi-Battery Setup
  7. X for Android App Undergoes Major Design Overhaul, Enhanced Performance and Reliability
  8. Samsung Galaxy Buds Able to Reportedly Skip Galaxy Unpacked Launch; Could Debut in October
  9. Dell Alienware 16X Aurora, Alienware 16 Area-51 and Alienware 18 Area-51 Launched in India: Price, Specifications
  10. Samsung Galaxy A55, Galaxy A35 One UI 9 Test Builds Reportedly Spotted Ahead of Android 17 Rollout
Gadgets 360 is available in
Follow Us
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.