iPhone 14 Pro Series Likely to Cost More Than iPhone 13 Pro Series: Ming-Chi Kuo

The analyst estimates the ASP to climb by about 15 percent to $1,000 - $1,050 (roughly Rs. 79,000 – Rs. 83,000) for the upcoming iPhone 14 series.

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By Dhruv Raghav | Updated: 10 August 2022 23:07 IST
Highlights
  • Apple iPhone 14 series ASP is said to increase by 15 percent
  • iPhone 14 series’ mass production is unaffected
  • Apple has reportedly asked suppliers to increase initial stock

Apple reportedly told its suppliers to increase the initial total stock of the iPhone 14 series

Apple iPhone 14 Pro models could be launched at a higher price than their predecessors. The iPhone 14 series' average selling price (ASP) is estimated to be increased by about 15 percent, according to an analyst. Foxconn is said to be likely to benefit from an increased ASP, according to the analyst, which can be attributed to two iPhone 14 Pro model price hikes and higher shipment proportion. Revenue of Hon Hai (Foxconn) could benefit from the increased pricing for the iPhone 14 series, the analyst added.

Ming-Chi Kuo, analyst at TF International Securities, claims in a Twitter thread that the ASP of the iPhone 14 Pro series is estimated to climb by about 15 percent to $1,000 - $1,050 (roughly Rs. 79,000 – Rs. 83,000) for the upcoming iPhone 14 series, compared to the iPhone 13 series ASP. “Hon Hai/Foxconn is one of the winners of the increased ASP of iPhone 14 series,” Kuo said.

According to Kuo, the increase in ASP is due to two iPhone 14 Pro model price hikes and higher shipment proportion. This suggests that the iPhone 14 Pro and iPhone 14 Pro Max could be launched at a higher price than their predecessors.

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Kuo recently stated that the mass production and shipment schedule are unaffected by the ongoing conflict between China and Taiwan. The analyst has refuted claims that suggested that the iPhone 14 series launch could be delayed due to delay in shipments.

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Recently, Apple reportedly told its suppliers to increase the initial total stock of the iPhone 14 series to 95 million from 90 million units. Apple is reportedly expecting high demand for the upcoming iPhone 14 series. The report also added that the iPhone 14 Pro Max could emerge as the biggest seller among the four smartphones in the series.


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