In what will surely be the biggest celebrity endorsement for the fledging startup, President Barack Obama has joined Pinterest.
Sharing the news via his official Twitter feed (
@BarackObama), US President Barack Obama said "Organizers, infographics, murals, and cake-now pinning all of the above for #Obama2012 on Pinterest".
Barack Obama had won the 2008 election on the back of a huge Internet and social media campaign that connected with young voters. His move to join the hottest new startup, as he steps up his re-election campaign, is a sign that he's set to continue the strategy that proved successful four years ago.
Clean and simple to use, Pinterest attracts people who need to organize the chaos of Internet-age information overload. It serves as an online scrapbook of images they find on the Web, a place to post fashion inspirations, decorating aspirations and more. It's a digital dream collage, a recipe box and a corkboard full of magazine clippings all at once.
The site's popularity has exploded in recent months, making it one of the fastest-growing websites in history. Its ascent to 10 million monthly visitors happened faster than Facebook, Twitter or any other site tracked by comScore.
Organizers, infographics, murals, and cake--now pinning all of the above for #Obama2012 on Pinterest: OFA.BO/iGnPG9
-- Barack Obama (@BarackObama)
March 27, 2012(With inputs from Associated Press)