AT&T to Sell Magic Leap's Augmented Reality Gadget in US

AT&T to Sell Magic Leap's Augmented Reality Gadget in US
Advertisement

AT&T has partnered with Magic Leap, a secretive augmented reality startup backed by tech giants Google and Alibaba, to exclusively sell its wireless gadgets in the United States, the telecom company said on Wednesday.

Magic Leap said it will demo its first product later in the day - a lightweight, wearable computer with augmented reality features. The product, Magic Leap One, is scheduled to ship later this year to designers and developers.

The company's technology creates lifelike virtual objects that seamlessly blend with natural objects when viewed through its headsets.

"This advanced technology allows our brain to naturally process digital objects the same way we do real-world objects, making it comfortable to use for long periods of time," Magic Leap said.

AT&T customers can buy the gadget in stores in Atlanta, Boston, Chicago, Los Angeles and San Francisco, with more markets to follow, AT&T said.

While the company has been working in secret for years, releasing little information about its products, competitors such as Facebook have gained ground with its Oculus virtual reality headsets.

Magic Leap boasts marquee investors such as Alphabet's Google, Qualcomm, Alibaba, Time Warner's Warner Bros and Singapore government-owned investment firm Temasek Holdings.

The well-funded start-up raised $461 million (roughly Rs. 3,200 crores) in its latest funding round in March, led by the Kingdom of Saudi Arabia's sovereign investment arm, taking the total funding to over $2.3 billion to date.

© Thomson Reuters 2018

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Google Parent 'Graduates' Moonshot Projects Loon, Wing
Xiaomi Mi Max 3 Launch Set for July 19, Company Confirms
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »