Microsoft unveiled headgear on Wednesday that overlays holograms on the real world, in what it touted as the next generation of computing.
The US technology titan debuted its HoloLens capabilities built into its coming Windows 10 operating system and showed off goggles that let wearers use their hands to interact with virtual objects.
"Until now, we've immersed ourselves in the world of technology," Microsoft's Alex Kipman said introducing HoloLens at a press event at the firm's headquarters in the state of Washington.
"But, what if we could take technology and immerse it in our world?"
Windows Holographic creates three-dimensional images in the real world, then lets people wearing the headgear reach out and manipulate virtual objects.
Kipman said he invited virtual reality innovators, including
Facebook-owned Oculus VR, to explore adapting different applications for the goggles.
"Holograms can become part of our everyday life," he said.
Microsoft chief executive
Satya Nadella touted HoloLens and
Windows 10 as a "mind-blowing" experience that will open a new type of computing.
"Today is a big day for Windows," Nadella said as Microsoft provided a look at its latest operating system at its headquarters in Redmond, Washington.
"We want to move from people needing Windows, to choosing Windows, to loving Windows; that is our bold goal for Windows."