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Snapchat Announces Rewards Program for AR Creators in India, Viral Lens Makers Can Get Up to $7,200

Announcing this initiative in India, Snapchat said that it continues to see a “remarkable emergence of AR creators from various parts of the country.”

Snapchat Announces Rewards Program for AR Creators in India, Viral Lens Makers Can Get Up to $7,200

Photo Credit: Reuters

Snapchat was originally launched in 2011

Highlights
  • Snap AR users in India can now get cash rewards
  • Snap AR is a platform that lets people create AR filters
  • The program is open to Lens Studio community members from 40 countries
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Snapchat announced a new rewards program for Snap AR creators based in India on Tuesday. Called the ‘Lens Creator Rewards', this initiative will reward Indian creators who use the Snap AR platform to create filters and other Augmented Reality (AR) experiences, that are then offered for use to Snapchat's global users. Snapchat has been actively releasing new features and engagement strategies in recent times. The company is, after all, targeting to clock a revenue close to $1.13 billion (roughly Rs. 9,264 crore) in the third quarter of 2023.

Under the programme, an Indian Lens creator could get rewards up to $7,200 (roughly Rs. 6 lakh) every month if their lens emerges as top performing in India, Mexico, and the US. The rewards program is open to new and current Lens Studio community members from nearly 40 countries including India.

Announcing this initiative in India, Snapchat said that it continues to see a “remarkable emergence of AR creators from various parts of the country,”

“Snapchatters love Lenses built by our global AR community of more than 300,000 AR creators, developers, and teams around the world. We're committed to rewarding the value that AR creators bring to the platform through the new Lens Creator Rewards Program,” Joseph Darko, Global Head of AR Developer Relations at Snap Inc, said in an official press release.

Snapchat was launched in September 2011. The app allowed users to share images and text content that would disappear after 24 hours. Later the platform expanded its features to include voice and video calling as well.

In January 2015, the platform launched its Lenses feature, that brought along filters for users to try on. Snapchat now wants to incentivise creators of viral filters with this initiative.

After having debuted this rewards programme in other nations, Snapchat's decision to release it in India does not come as quite the surprise. Back in March, Darko had told Gadgets 360 that Snap's Indian AR creator community grew by 60 percent in 2022. This community is comprised of people who are active users of Lens Studio – Snap's free desktop application designed to help artists, designers, and developers build AR experiences.

Meanwhile, Snapchat's revenue for the quarter ending June 30 was $1.07 billion (roughly Rs. 8,769 crore), beating analyst expectations of $1.05 billion (roughly Rs. 8,608 crore). The app's daily active users also rose 14 percent year-on-year to 397 million in the second quarter.


Samsung launched the Galaxy Z Fold 5 and Galaxy Z Flip 5 alongside the Galaxy Tab S9 series and Galaxy Watch 6 series at its first Galaxy Unpacked event in South Korea. We discuss the company's new devices and more on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Further reading: Sanpchat, Snap AR
Radhika Parashar
Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More
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