Transportation app Uber has hiked fares of its entry-level offering 'UberGO' by up to 15 percent in Delhi-NCR.
The US-based firm has increased ride time charge to Rs. 1.5 per minute from Re. 1 earlier.
Uber charges Rs. 6 per km for up to 20km and Rs. 12 per km thereafter, with a minimum fare of Rs. 60 for UberGO.
The ride time charges - calculated on the basis of total time of the ride - for 'UberPOOL' and 'UberX' have also been hiked to Rs. 1.5 per minute.
When contacted, an Uber spokesperson said: "Starting January 5, 2017, we have made some changes to our pricing structure in Delhi NCR in order to serve the city better." The prices are expected to go up by 10-15 percent, the spokesperson added.
Last year, Uber had introduced 'upfront fare' under which the company calculates and shows rates depending on expected time and distance of travel and local traffic. The fares fluctuate due to demand.
Affordable pricing has been one of the important factors driving the uptake of on-demand taxi services in the country.
Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.