Google's Motion to Dismiss Advertising Antitrust Case Denied by US Judge

Google's motion is the company's latest effort to end costly, time-consuming antitrust lawsuits.

Advertisement
By Reuters | Updated: 28 April 2023 22:07 IST
Highlights
  • The court said that the government's case was strong enough to go forward
  • Google has denied any wrongdoing
  • Google also asked a federal court in Washington to dismiss claims
Google's Motion to Dismiss Advertising Antitrust Case Denied by US Judge

The government has argued that Google should be forced to sell its ad manager suite

A US federal judge on Friday denied Google's motion to dismiss a Department of Justice antitrust case focused on advertising technology, saying the government's case was strong enough to go forward.

The government, which filed the ad tech lawsuit in January, has argued that Google should be forced to sell its ad manager suite. Google has denied any wrongdoing.

"I'm going to deny the defendant's motion to dismiss," Judge Leonie Brinkema said in a federal court in Virginia. Google is a unit of Alphabet.

Google's motion is the company's latest effort to end costly, time-consuming antitrust lawsuits. It also asked a federal court in Washington to dismiss claims in a 2020 lawsuit filed by the government.

Advertisement

Arguing for Google, Eric Mahr said that the Justice Department failed to allege a high enough market share, 70 percent, to be able to say that Google had market power.

Brinkema, however, said that there were factors beyond market share to consider, for example if a company was guilty of "rapacious conduct."

Advertisement

Brinkema also took issue with Mahr's argument that the government had reviewed Google's deals to buy DoubleClick and Admeld, both more than 10 years ago, to increase its clout in ad tech, noting that the government said it made a mistake.

Mahr also argued that the Justice Department failed to show that advertisers suffered any damages because of Google's actions. He also said the government improperly excluded Facebook and others in its definition of the market, calling them "obvious substitutes."

Advertisement

© Thomson Reuters 2023


OnePlus Nord CE 3 Lite launched in India with a sub-Rs.20,000 price tag. How does it perform against the competition. We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. OTT Releases This Week: Special Ops Season 2, Bhootnii, Bhiaravam, and More
  2. Asus Launches NUC 15 Pro Mini PC in India With These Features
  3. Airtel Offers Free Year-Long Perplexity Pro Subscription to All Users
  4. Tecno Phantom Ultimate G Fold Concept Tri-Fold Phone Unveiled
  5. Android 16 QPR1 Beta 3 Update Rolls Out With Bug Fixes for Pixel Phones
  6. Vivo X300 Pro Could Offer a 50-Megapixel Sony LYT-828 Sensor
  7. Gutar Gu Season 3 Now Streaming on Amazon MX Player: What You Need to Know
  8. Google Expands Same Day Walk-In Repair Service to 21 Cities in India
  1. Android 16 QPR1 Beta 3 Update With Fixes for Launcher, Notifications Rolling Out for Pixel Phones
  2. Young Exoplanet Spotted Shedding Atmosphere Under Stellar Radiation
  3. Transverse Thomson Effect Observed Experimentally: Unlocking New Possibilities in Thermal Management
  4. China Launches Advanced Spacesuits and 7.2 Tons of Supplies to Tiangong Space Station
  5. Gravitational Waves Reveal Most Massive Black Hole Merger Ever Observed
  6. NASA’s Parker Probe Sends Closest-Ever Images from Inside the Sun’s Corona
  7. Uranus Found Emitting Internal Heat, Reviving Hopes for Flagship NASA Mission
  8. JWST Finds Black Hole Between Galaxy Cores, Hinting at Rare Direct Collapse Birth
  9. ESO Captures Clear Images of Interstellar Comet 3I/ATLAS Using VLT
  10. Kaliyugam Now Streaming on SunNXT: Everything You Need to Know
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.