YouTube Reportedly Working on a Video-on-Demand Subscription Service

Advertisement
By NDTV Correspondent | Updated: 16 March 2015 17:04 IST
YouTube Reportedly Working on a Video-on-Demand Subscription Service

YouTube, after bringing support for 360-degree videos to Android and the desktop, is now reported to be exploring a video-on-demand (VOD) subscription plan similar to the recently unveiled YouTube Music Key.

Google has not yet announced any information about the YouTube video subscription option. The Variety cites an unnamed executive from a YouTube partner firm that said the Google property is "exploring the prospect of launching its own subscription VOD service." The VOD subscription service is said to follow the YouTube Music Key model, which provides ad-free videos and free Google Play Music access for $7.99 per month. The upcoming service is said to be ad-free and include several YouTube Stars under the YouTube Originals channel.

The source added that YouTube had reached out to partners late last year about a VOD subscription licensing deal, adding the Google-owned video site had threatened if the partner did not meet the terms of the service it would be denied any future ad revenue.

The reported move by YouTube is said to be a result of pressure from competitors like Vimeo, Hulu, Vessel and more, which are working on bringing more YouTube Stars and video makers to host videos on their websites for more attractive advertising revenue and even exclusive retainers.

Advertisement

YouTube entered a new market segment to expand its reach worldwide, last month. Google in February launched the YouTube Kids app for Android and iOS platforms. The YouTube Kids app, designed for "curious little minds", provides age-appropriate videos, channels, and playlists for the young ones. Google says that the app has taken out the complicated stuff and uses big buttons, easy scrolling, and instant full-screen interface for kids to navigate easily.

The firm last month was also reported to be testing its personalised YouTube Radio feature similar to YouTube Mix, with the primary difference that the radio feature is meant to stream videos non-stop and also allow for personalisation.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. Nothing Phone 3 Price, Colour Options Tipped Ahead of Global Debut
  2. Realme C71 With 6,300mAh Battery Goes Official: Price, Specifications
  3. Samsung Galaxy Z Fold 7 Spotted on WPC Database With Qi2 Charging Support
  4. Google Pixel 10 Series Reportedly Set to Launch on August 20
  5. Vivo Y19s Pro With 6,000mAh Battery, 50-Megapixel Main Camera Launched
  6. Meta Aiming to Fully Automate Advertising With AI by 2026: Report
  7. Microsoft Bing Is Letting You Generate AI Videos Using Sora for Free
  8. Samsung Galaxy Ring 2 Said to Be in Development, but 2025 Launch Unlikely
  1. Hi-Fi Rush Developer Tango Gameworks Announces Rebrand, Begins Hiring for New Action Game
  2. ISRO Successfully Tests SE2000 Engine for Next-Gen LVM3 Rocket Upgrade
  3. Japan’s Resilience Lander to Touch Down on the Moon on June 5: What You Need to Know
  4. 1,350-Year-Old Burial Reveals ‘Ice Prince’ Toddler Laid to Rest With Sword and Silk Robes
  5. Padakkalam OTT Release Date: When and Where to Watch Malayalam Supernatural Comedy Online?
  6. iPhone 17, iPhone 17 Air to Debut Without ProMotion Display Features, Tipster Claims
  7. OpenAI's Plans for All-Knowing ChatGPT Super Assistant Revealed in Internal Document
  8. Flagship India EV Policy Is a ‘Non-Starter’ for Global Firms
  9. Samsung Galaxy S25 Ultra Price in India Temporarily Cut by Rs. 12,000: Specifications, Features
  10. Elden Ring Nightreign Sells 3.5 Million Copies as FromSoftware Confirms Duos Mode Is on the Way
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.