YouTube Reportedly Working on a Video-on-Demand Subscription Service

Advertisement
By NDTV Correspondent | Updated: 16 March 2015 17:04 IST
YouTube Reportedly Working on a Video-on-Demand Subscription Service

YouTube, after bringing support for 360-degree videos to Android and the desktop, is now reported to be exploring a video-on-demand (VOD) subscription plan similar to the recently unveiled YouTube Music Key.

Google has not yet announced any information about the YouTube video subscription option. The Variety cites an unnamed executive from a YouTube partner firm that said the Google property is "exploring the prospect of launching its own subscription VOD service." The VOD subscription service is said to follow the YouTube Music Key model, which provides ad-free videos and free Google Play Music access for $7.99 per month. The upcoming service is said to be ad-free and include several YouTube Stars under the YouTube Originals channel.

The source added that YouTube had reached out to partners late last year about a VOD subscription licensing deal, adding the Google-owned video site had threatened if the partner did not meet the terms of the service it would be denied any future ad revenue.

The reported move by YouTube is said to be a result of pressure from competitors like Vimeo, Hulu, Vessel and more, which are working on bringing more YouTube Stars and video makers to host videos on their websites for more attractive advertising revenue and even exclusive retainers.

Advertisement

YouTube entered a new market segment to expand its reach worldwide, last month. Google in February launched the YouTube Kids app for Android and iOS platforms. The YouTube Kids app, designed for "curious little minds", provides age-appropriate videos, channels, and playlists for the young ones. Google says that the app has taken out the complicated stuff and uses big buttons, easy scrolling, and instant full-screen interface for kids to navigate easily.

The firm last month was also reported to be testing its personalised YouTube Radio feature similar to YouTube Mix, with the primary difference that the radio feature is meant to stream videos non-stop and also allow for personalisation.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. Oppo Reno 14 5G, Reno 14 Pro 5G India Launch Timeline Leaked
  2. Nothing Headphone 1 Price, Colour Options Leaked Ahead of Launch
  3. GTA 6 Delay Weighs on Global Videogame Market Growth, Data Shows
  4. Apple Back to School Offer Brings Discounts on iPad Air, Other Products
  5. Redmi Pad 2 With 11-Inch 2.5K Display, 9,000mAh Battery Launched in India
  6. Vivo X200 FE Launch Date, Colours, and Design Revealed Ahead of Launch
  7. Nothing Phone 3 to Offer Longer Software Support Than Its Predecessor
  1. SpaceX Launches 26 Starlink Satellites from California to Expand Low Earth Orbit Internet Network
  2. NASA and DoD Simulate Critical Abort Scenarios to Secure Artemis II Moon Mission
  3. Brain’s Built-In Signal Threshold Helps Differentiate Imagination from Reality
  4. Feather-Legged Lace Weaver Spider Uses Toxic Silk Instead of Fangs to Kill Its Prey
  5. New Habitability Model Helps Identify Which Alien Planets Might Be Able to Host Life
  6. Warner Bros. Games Restructures to Focus on Harry Potter, Game of Thrones, Mortal Kombat and DC Franchises
  7. Google Pixel 10, Pixel 10 Pro Alleged Case Suggests Minor Design Changes From Predecessors
  8. Oppo Reno 14 5G, Reno 14 Pro 5G India Launch Timeline Leaked
  9. Nothing Phone 3 to Offer Longer Android and Security Update Support Than Its Predecessor
  10. Boat Wave Fortune Smartwatch With NFC Tap & Pay Feature, Bluetooth Calling Launched in India
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.