InFocus to Focus on Budget and Premium Smartphone Segments in India

InFocus, the Oregon-based smartphone brand, is all set to play as a midfielder. Just like in a game of football, the midfielder sees a lot more ball possession than any other player, the Oregon-based brand is looking to push sales in both the budget as well as the premium segment.

That is what Nitin Garg, director marketing of InFocus India, says in a way. "We will pull sales from both sides of the spectrum and our immediate rivals will be players like Xiaomi and OnePlus," he told IANS following the launch of the InFocus M350 and InFocus M530 handsets by the company on Tuesday.

According to the company, it had received good consumer response on the budget smartphone - the InFocus M2. "We have sold 1,50,000 units in nearly 2.5 months with zero marketing spend and this proves that there is a demand for such a phones in the market," Garg said.

The company used the InFocus M2 and InFocus M330 to understand consumer demand. "We were gearing up for the showdown and users can expect to see several launches from our end," Garg said.

Further explaining InFocus' strategy to gain ground in the Indian market, Garg said: "We have mapped the market in terms of segments where consumers are buying smartphones and the trends for the next one year in terms of buyer behaviour." The company had done this eight months back.

InFocus, which has a very small team in India, also said that they were not in the market to play the price game. "We are not going to launch high specifications phones at low prices but at the same time our price will delight the consumer," he said.

The US brand, which expanded its smartphone series with the launch of the M530 flagship smartphone on Tuesday, also plans to sell offline eventually but would stick to online sales for now.

"We can safely say that we have big plans for India as we want to make big inroads in the Indian electronics market but for now we will focus on smartphones," Garg said.