LG has filed a trademark with EUIPO (European Union Intellectual Property Office) for the name.
A render of LG's upcoming rollable smartphone had recently surfaced
Photo Credit: LetsGoDigital
LG Rollable might be the name of the company's upcoming experimental rollable smartphone. LG has filed a trademark with EUIPO (European Union Intellectual Property Office) for the name. Of course, a trademark does not mean that the company will use this for the name; it might just want to protect the term so other brands can't use it to describe their phones. The smartphone is expected to be the second under LG's “Explorer Project”, after the LG Wing, and will be launched in March 2021, as per a recent report. The trademark doesn't reveal much more, but does potentially give us the name of the upcoming phone.
The application was filed on November 2 by Mitscherlich, a company from Germany that has filed trades on behalf of LG in the past as well. The name chosen by LG seems to be quite straightforward and self-explanatory. The application mentions that LG Rollable is a smartphone, but doesn't offer any more details. The trademark listing was first spotted by LetsGoDigital
A trademark has been filed for LG Rollable with EUIPO
A render of the smartphone had surfaced earlier this week, which shows a rollable display that can be extended from either sides of the phone. The render was based on a patent LG had filed for a phone with a flexible display that can be rolled into its casing. The patent was filed with USPO (United States Patent and Trademark Office) in August of last year.
This will be the second smartphone under LG's experimental “Explorer Project.” The first, LG Wing, is a dual-screen smartphone with a swivel main display that was launched in September. LG Rollable, meanwhile, is expected to be launched in March 2021.
The rollable smartphone was referred to as Project B, and was earlier slated to launch in June 2021, according to company sources as per a report. In the same report, company sources had said that developing rollable phones was relatively less complicated than foldable phones.
Is OnePlus 8T the best 'value flagship' of 2020? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.
For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.