Indian handset manufacturer Micromax has launched a new Android smartphone, the Canvas Music A88 for Rs. 8,499.
As apparent from its name, the major selling point of the smartphone is its music focused experience. The phone offers consumers unlimited songs download via its MLive! content store. It's not clear at this point if access to unlimited downloads is offered free. In addition to this, Micromax has partnered with audio brand JBL to bundle the JBL Tempo headset with the phone.
Micromax Canvas Music A88 is powered by a 1GHz Mediatek dual-core processor (MT 6577) and has 512MB of RAM. The dual-SIM phone features a 4.5-inch display that sports a resolution of 480x854 pixels. The phone runs Android 4.1 Jelly Bean.
Speaking about the new launch, Ajay Sharma, Country Head Smartphone Division, Micromax said "At Micromax, we are continuously channelizing our energies to innovate finest devices that are relevant to our customers. Canvas Music A88 coupled with JBL headset and unlimited songs download via MLive! Application serves as a perfect offering to the youth echoing our vision of providing a fulfilling entertainment experience to all the music and multimedia lovers. Through our latest device, we aim to further build the Canvas success story to unprecedented heights."
The phone has a 5-megapixel rear camera with dual LED flash and a VGA front facing camera. It has an internal storage of 4GB expandable up to 32GB via microSD card and an 1,800mAh battery.
Commenting on the launch, Shubhodip Pal, CMO, Micromax said, "One of the key focus areas for Micromax is to build a strong connect with the consumers by bringing alive brand experiences through our innovative product line up. The launch of Canvas Music A88 reflects the same. We have created an entire music ecosystem by powering the Smartphone with a JBL headset and also giving the end consumers an access to download unlimited music via MLive! Thus, resonating the Indian youth pulse and passion, mirroring their preference for music."
The Canvas Music A88 will be available in Black and White colour variants across all leading retail outlets in India starting May 16, 2013.
Mobiles launched in May 2013
Micromax Canvas Music A88 technical specifications- 4.5-inch display with a resolution of 480x854 pixels
- 1GHZ Mediatek dual-core processor
- 512MB RAM
- 4GB internal storage, 1.93GB user accessible, expandable by up to 32GB via microSD card
- 5-megapixel rear camera, VGA front camera
- Wi-Fi, Bluetooth 4.0, 3G
- Android 4.1.1 (Jelly Bean)
- 1,800mAH battery